At a Glance
- Tasks: Lead paid social and performance marketing across multiple platforms and international markets.
- Company: Fast-growing consumer brand with a dynamic and performance-driven culture.
- Benefits: High-impact role, competitive salary, and opportunity for real ownership.
- Other info: Fast-paced environment with opportunities for growth and impact.
- Why this job: Shape acquisition strategy and collaborate closely with creative teams and senior leadership.
- Qualifications: Strong experience in paid social buying, particularly on Meta and TikTok.
The predicted salary is between 60000 - 80000 £ per year.
A fast-growing consumer brand is looking for a hands-on Paid Social & Performance Lead to own acquisition strategy across multiple international markets. Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative-led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
The Role
- Own paid acquisition across Meta, TikTok, Google, Snapchat and X
- Lead channel strategy, budget allocation, optimisation and reporting
- Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
- Work closely with creative teams to build and iterate high-performing ads
- Run structured testing across audiences, creative, placements and bidding
- Manage international campaign activity across multiple markets
- Deliver clear forecasting, pacing and performance insight to leadership
About You
- Strong hands‑on paid social buying experience, particularly across Meta and TikTok
- Proven track record scaling performance campaigns profitably
- Deep understanding of direct response and lead generation
- Commercially minded and highly data-driven
- Comfortable working closely with creative and production teams
- Experience across international markets is highly desirable
- Exposure to gaming, prize draw or regulated consumer sectors is a plus
Why Join?
- High‑impact role with real ownership
- Fast‑paced, performance‑led environment
- Opportunity to shape acquisition strategy at scale
- Close collaboration with senior leadership and creative teams
Get in touch to find out more.
Digital Marketing Manager in London employer: The Marketing Meetup Ltd
Join a fast-growing consumer brand in London as a Digital Marketing Manager, where you'll have the opportunity to take ownership of paid acquisition strategies across multiple international markets. With a high-impact role in a performance-led environment, you'll collaborate closely with senior leadership and creative teams, ensuring your contributions directly influence the company's growth. Enjoy a dynamic work culture that fosters innovation and offers ample opportunities for professional development and career advancement.
