At a Glance
- Tasks: Lead the eCommerce strategy and drive growth for a global brand in Turkey.
- Company: Join a dynamic team at a leading consumer brand focused on digital innovation.
- Benefits: Competitive salary, career development opportunities, and a chance to shape online retail.
- Other info: Be part of a collaborative environment with opportunities for cross-functional influence.
- Why this job: Make a real impact in the fast-paced world of eCommerce and build valuable partnerships.
- Qualifications: Strong eCommerce leadership experience and a data-driven mindset are essential.
The predicted salary is between 80000 - 100000 £ per year.
Are you ready to lead the eCommerce expansion strategy for a global consumer brand in Turkey? If you're passionate about shaping the future of online retail, building high-impact partnerships, and driving sustainable growth, this could be the opportunity for you. Join a high-performing team to accelerate digital growth, strengthen marketplace partnerships, and enhance the customer experience across key online channels.
Core Responsibilities
- Own the end-to-end B2B eCommerce strategy for Turkey, defining the channel vision, growth ambition, and strategic roadmap aligned with regional and global priorities.
- Continuously evolve the eCommerce channel by identifying new business models, tools, and ways of working to accelerate growth.
- Lead strategic eCommerce partnerships, developing and executing joint business plans to drive revenue, profitability, and market share.
- Manage commercial negotiations, including trade terms, investments, retail media, and promotional planning.
- Build a strong, shopper-focused value proposition across assortment, pricing, content, and execution.
- Lead, coach, and develop commercial and digital marketing teams (including retail media).
- Contribute to annual planning, forecasting, and long-term strategic direction for the business unit.
- Act as a key member of the local leadership team, shaping broader business priorities.
The Role
This is a critical leadership position responsible for driving digital commerce growth across key online platforms in Turkey. You will play a central role in developing strategic partnerships, strengthening commercial capabilities, and positioning eCommerce as a core growth engine. Beyond channel ownership, this role contributes to wider business strategy, enabling cross-functional collaboration and supporting long-term market success through strong execution and leadership.
About You
- Strong experience leading eCommerce functions within FMCG, consumer goods, or retail.
- Deep understanding of eCommerce fundamentals (assortment, pricing, promotions, retail media).
- Data-driven mindset with the ability to translate insights into actionable strategies.
- Proven leadership experience managing and developing high-performing teams.
- Strong commercial acumen and negotiation skills with complex partners.
- Experience building and executing joint business plans with major eCommerce customers.
- Strategic thinker with the ability to translate vision into tangible results.
- Comfortable influencing senior stakeholders both internally and externally.
- Experience in fast-paced, performance-driven environments.
- Exposure to emerging markets or multi-country operations is advantageous.
- Experience with retail media and performance marketing models.
- Strong cross-functional collaboration and change leadership capabilities.
