At a Glance
- Tasks: Lead marketing measurement and AI-driven insights to transform decision-making.
- Company: Join a forward-thinking company focused on data and AI in marketing.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving innovation in marketing.
- Why this job: Shape the future of marketing effectiveness and make a real impact.
- Qualifications: Proven experience in marketing measurement and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
The Marketing Meetup Ltd seeks a senior Marketing Effectiveness leader to define the future of measurement, customer understanding and commercial decision-making within a data/AI-enabled transformation. You will own MMM, MTA, econometrics and broader marketing measurement, leading an in-house team and reducing reliance on external partners. The role also shapes pricing science, customer value optimisation and AI applications in marketing decisions.
We think you need these skills to ace Head of Marketing Effectiveness & AI-Driven Insights
Marketing Measurement
Marketing Mix Modelling (MMM)
Multi-Touch Attribution (MTA)
Econometrics
Data Analysis
AI Applications in Marketing
Pricing Science
