At a Glance
- Tasks: Lead digital marketing strategies and drive AI innovation for client growth.
- Company: Fast-growing digital healthcare consultancy with a focus on AI integration.
- Benefits: 25 days holiday, flexible working, tailored learning budget, and wellness support.
- Other info: Dynamic work environment with opportunities for retreats and career progression.
- Why this job: Join a pioneering team redefining digital marketing in healthcare with impactful strategies.
- Qualifications: Proven experience in AI-driven marketing and leadership in digital strategy.
We’re supporting a digital healthcare consultancy through a period of high growth. After being acquired by the market leader in their industry, our client is poised to deliver on their ambitious expansion plans as their client base continues to grow.
AI is at the heart of their evolution. Within their field, they’re pioneering the integration of artificial intelligence across digital marketing to redefine how their clients grow, think, and connect with their audiences.
This agency crafts experiences across web, paid media, CRM, content and SEO, building growth programmes that align with client objectives. They aim to redefine growth in their industry, delivering lasting and impactful change whilst taking the stress of marketing away from their clients.
Their leadership sees that their people are the drivers of collaboration & innovation. Each employee is given a budget for training & development to help further their skills in digital whilst being supported in their long-term career progression.
The role
The Head of Digital will have an AI-first mindset, and the ability to demonstrate experience applying AI to digital strategy, marketing automation, creative workflows, and business innovation.
We’re looking for someone with experience translating business objectives into comprehensive strategies that deliver measurable growth, with the natural ability to lead teams and build data strategies.
Some of the things you’ll be involved in
- Develop and execute digital marketing strategies that align with client objectives and agency growth.
- Own campaign performance and oversee strategic optimisations.
- Lead monthly and quarterly business reviews with clients, presenting insights and future strategy recommendations.
- Oversee the digital marketing team and foster a culture of continuous learning and high performance.
- Function as senior advisor to key clients on digital marketing strategy and long-term growth.
- Identify opportunities for growth both in terms of client relationships and service offering.
- Lead the development of innovative campaign approaches and testing methodologies.
- Stay up to date with platform updates, algorithm changes, and emerging digital marketing tech.
- Remain close to delivery to support strategy, optimisation and problem-solving where needed, without being purely executional.
- Ensure all strategies are compliant with healthcare marketing regulations and best practices.
The ideal Head of Digital has:
- Proven experience implementing or leading AI-driven marketing strategies, tools, or systems.
- Experience in digital marketing management roles with experience working in a leadership capacity.
- A track record of developing and executing digital marketing strategies that drive measurable growth for local businesses.
- Deep experience across PPC, SEO, social media, email marketing, and CRO.
- Knowledge of Local SEO.
- Analytical skills, including strong experience using GA4.
The perks
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas / New Year in addition to holiday allowance.
- A budget for tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- 1-2 work retreats per annum.
- Mental wellness support and Headspace subscription.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
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Head of Digital employer: The Marketing Meetup Ltd
As a Managing Partner in eCommerce at our global media network, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. With a focus on employee growth, we offer extensive professional development opportunities and the chance to lead high-profile projects across Europe and North America, all while enjoying the flexibility of a hybrid working model in vibrant London. Join us to make a significant impact in the digital commerce landscape and be part of a team that values your expertise and vision.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
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We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at The Marketing Meetup Ltd, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
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✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that The Marketing Meetup Ltd might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at The Marketing Meetup Ltd.
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Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
