At a Glance
- Tasks: Lead marketing strategy and drive bookings for prestigious wedding venues.
- Company: Glow Events, a growing business with a passion for exceptional experiences.
- Benefits: Flexible working hours, hybrid arrangements, and the chance to shape brand identity.
- Other info: Opportunity for career growth and collaboration with creative teams.
- Why this job: Make a real impact in a senior role across multiple brands in the events industry.
- Qualifications: Proven experience in senior marketing roles, especially in weddings or events.
The predicted salary is between 40000 - 50000 £ per year.
Glow Events is a collection of prestigious wedding and event venues in Kent, home to The Orangery in Maidstone, The Gardens at Yalding, Bilsington Priory, and Westenhanger Castle near Hythe. We are a growing, ambitious business with a passion for delivering exceptional experiences. This is an exciting opportunity and ideal for someone wanting to make a change from agency to join us at a senior level — not just as the marketing lead for Glow Events, but as a key strategic hire across a group of sister companies. Full details of the wider group remit will be discussed at interview.
About the Role
This is a senior marketing position for someone who wants genuine ownership of brand strategy and the opportunity to shape the direction of a growing business. You will drive enquiries and bookings across our venues, lead all marketing activity across all the companies, and work closely with the sales and leadership teams to deliver measurable results. Your time will either be split across Glow Events and a small number of sister companies or focused on Glow with the balance and structure to be agreed with the right candidate. This is a full-time or part-time role depending on the applicant and experience. A hybrid working arrangement will be put in place to help you manage commitments.
Key Responsibilities
- Develop and own the annual marketing strategy across brand, digital, social, PR, and content — aligned to revenue and booking targets
- Lead all digital marketing activity including SEO, paid search, email campaigns, and social media (Instagram, Pinterest, TikTok) to drive enquiries
- Build and protect brand identity across all channels, ensuring a consistent, aspirational tone and visual presence
- Manage relationships with wedding publications, editorial teams, and industry influencers to gain press coverage and features
- Oversee production of marketing materials including brochures, lookbooks, venue guides, and digital assets
- Lead on creative direction, reviewing performance regularly with the Head of Sales to inform content decisions
- Plan and attend wedding fairs, open days, trade shows, and networking events to generate leads and raise brand awareness
- Analyse campaign performance and produce regular reports for senior leadership with clear ROI metrics and recommendations
- Work closely with the CFO to manage the marketing budget and identify trends and effective spend
- Collaborate with sales and events teams to convert marketing-generated leads into bookings
- Apply your skills and experience to support the wider group of sister companies as agreed
About You — Essential
- Proven track record in a senior marketing role, ideally within weddings, hospitality, luxury lifestyle, or events
- Experience developing and executing high-performing marketing strategies that drive measurable results across digital channels
- Excellent creative instincts, a data-driven mindset, and outstanding written and verbal communication skills
- Experience managing budgets and external agencies, freelancers, and suppliers
- Comfortable working across multiple brands or business units simultaneously
- Full UK driving licence and access to a vehicle
Commercial Marketing Manager in Essex employer: The Marketing Meetup Ltd
Glow Events is an exceptional employer that offers a dynamic and supportive work environment, perfect for those looking to make a significant impact in the events industry. With a focus on employee growth and a hybrid working arrangement, we empower our team members to take ownership of their roles while collaborating closely with leadership to drive success across our prestigious venues in Kent. Join us to be part of a passionate team dedicated to delivering unforgettable experiences and shaping the future of our brand.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager in Essex
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager in Essex
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
