At a Glance
- Tasks: Lead client relationships and oversee performance, driving business growth through strategic initiatives.
- Company: Join Avidity Group, a dynamic team within the FMCG sector.
- Benefits: Enjoy competitive salary, car allowance, bonuses, flexible hours, and family-friendly policies.
- Other info: Flexible working environment with excellent support for personal wellbeing.
- Why this job: Make a real impact in a senior role with opportunities for career advancement.
- Qualifications: Proven experience in field sales and strong people management skills required.
The predicted salary is between 60000 - 80000 £ per year.
Location: Flexible, ideally based Midlands or South/South East (Home based with travel)
Salary in region of £55-60k, plus car allowance (£480 per month), bonus, private health care, annual leave purchase and other great benefits.
Are you an experienced Client Lead with a strong background in field sales, gained either agency-side or brand-side? You’ll bring proven experience of having end-to-end responsibility for a field team, leading through a management structure, alongside senior client ownership and a clear track record of driving commercial success. FMCG experience is highly desirable.
Our Client Leads operate at a senior level, reporting into a Business Unit Director or Director, and play a pivotal role in shaping client success and team performance. We are keen to consider applicants who have operated at a senior level either within a field sales marketing agency setting or have operated client side (brand) with exposure to and strong understanding of field sales. FMCG field sales experience is highly desirable.
We’re looking for someone who can:
- Own the client relationship at a senior level, acting as the trusted partner.
- Take full accountability for end-to-end operational delivery.
- Demonstrate strong commercial acumen, including P&L responsibility and KPI delivery.
- Proven people management experience, having led and inspired a large field-based team.
- Work autonomously, translating client strategy into clear, actionable plans for our teams.
- Operate at a strategic level, shaping overall account direction, providing leadership across teams, influencing senior stakeholders, and balancing strategic vision with operational delivery to drive strong commercial outcomes.
Why Join Us?
We are particularly interested in applicants with Away From Home/OOH, HoReCa, Grocery, Convenience or On-Trade. You’ll join one of our client teams within the Avidity Group – this could be with Standout, McCurrach, Zing or Wave.
What’s in it for you?
- Annual pay reviews
- Car allowance: £480 per month (£5760 per annum)
- Bonus: Company or client scheme (up to 10%)
- 25 days holiday + flexible public holidays (with options to buy more)
- Smart working policy & flexible hours
- Family-friendly policies (enhanced maternity/paternity leave)
- Company pension (4% employer contribution)
- Life assurance (3x salary)
- 24/7 Employee Assistance Programme for physical, mental & financial wellbeing
What You’ll Be Doing
You’ll lead the day-to-day client relationship, overseeing planning, performance, and reporting. Using insight from the field, you’ll propose new initiatives, unlock additional business opportunities, improve operations, and support business growth. Your ability to adapt, influence, and constructively challenge will ensure successful delivery while keeping both client and team engaged.
A large part of your role involves data analysis and storytelling, so strong analytical and reporting skills are essential. If you’re ambitious, commercially savvy, and ready to make an impact, apply now and take your career to the next level with Avidity.
StudySmarter Expert Advice🤫
We think this is how you could land Client Lead - FMCG in England
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to The Marketing Meetup Ltd as a field sales pro!
✨Scout Out the Competition
Research potential competitors for The Marketing Meetup Ltd and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up The Marketing Meetup Ltd’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Client Lead - FMCG in England
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at The Marketing Meetup Ltd, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at The Marketing Meetup Ltd, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at The Marketing Meetup Ltd.
How to prepare for a job interview at The Marketing Meetup Ltd
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that The Marketing Meetup Ltd offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in The Marketing Meetup Ltd but also helps you get a feel for whether you’d thrive in that environment.
