At a Glance
- Tasks: Lead creative marketing campaigns for a new venue hire brand and boost footfall at events.
- Company: Exciting third sector organisation based in Edinburgh with a focus on hospitality and events.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team and help shape the future of commercial marketing.
- Why this job: Take ownership of a new role and make a real impact in the community.
- Qualifications: 2-4 years of marketing experience in hospitality or events, with strong digital skills.
The predicted salary is between 30000 - 36000 £ per year.
Commercial Marketing Manager within Events / Venue Hire / Hospitality. This role is based in Edinburgh, will not consider remote. This is a brand new role within a growing third sector organisation who need a hands-on, commercially focused Marketing Manager to join the team.
The main aim of this role is threefold:
- Launch a new venue hire sub-brand (take ownership of brand)
- Encourage footfall to existing venue
- Events programme - finding new audiences in the Edinburgh market
Essentially our client is looking for someone with an extremely strong marketing and digital marketing campaign development background within the hospitality / events / leisure industry. Someone who has a proven track record of building sales via various marketing channels. This is a fantastic opportunity for someone who wants to get their teeth into a brand new job, taking ownership of outcomes and results.
You will have roughly 2 years experience of marketing campaign strategy and delivery within the hospitality / events / audience development sector. The role is based in Edinburgh - 3 days in the office / 2 days working from home, but you must be flexible as there may be some event attendance required evenings/weekends.
The Commercial Marketing Manager position is a new full-time role within the Marketing & Communication team, created to strengthen the Association’s commercial marketing capability at a pivotal time for the organization’s venues, food and beverage offer, and events portfolio. Working closely with the Trading Operations, Business Development and Festival teams, and external stakeholders, the postholder will lead on translating agreed commercial priorities, offers and programming into effective, insight-driven marketing campaigns and creative output that drive sales, footfall and engagement across our commercial outlets and venue hire services.
The postholder will be responsible for delivering the commercial marketing service and contributing to the development of the digital marketing service, ensuring both areas work cohesively to support income-generating priorities. You will also be responsible for delivering both commercial marketing and venue hire marketing services, ensuring activity supports revenue, footfall and enquiry-generation targets.
Interpreting and using insights from the organisation’s loyalty app, digital analytics and wider market trends, the postholder will shape and optimise campaigns to maximise performance. This is a hands-on creative and strategic role requiring strong commercial marketing expertise and will have responsibility for shaping and delivering campaign creatives, including producing design assets where appropriate, while working alongside our in-house design team to ensure high-quality creative output.
The postholder will contribute to the future strategic development of the commercial marketing service, including shaping long-term approaches to revenue-generating marketing and will play a key role in developing the future direction of commercial marketing within the organization, working within the strategic framework set by the Director and Head of Marketing and other stakeholders.
The post holder also requires an understanding of B2B and B2C marketing techniques. They will support the growth and performance of our varied income-generating activities including, but not limited to:
- The brand new venue hire business by developing targeted promotional activity, optimising search engine performance for the bespoke website and producing compelling content that attracts clients from within and outwith the community.
- Trading outlets including bars, restaurants and cafés. Helping promote brand identities, F&B specials and drive footfall.
- Promotional programme for our new loyalty app.
- Events and entertainment promotions for our one-off and recurring events, including club nights, live music, ceilidh and a range of other events. Attracting customers from across the city.
The post holder will also support the wider goals of the marketing team, helping connect the commercial activity to their charitable purposes and supporting the goals of other stakeholders as appropriate.
Salary £30,000 – £36,000 + benefits. Minimum 2 years experience, preferably 3–4 years. We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.
Commercial Marketing Manager in Edinburgh employer: The Marketing Meetup Ltd
Join a dynamic and growing third sector organisation in Edinburgh as a Commercial Marketing Manager, where you will have the opportunity to take ownership of a new venue hire sub-brand and drive innovative marketing campaigns. With a strong focus on employee growth, this role offers a collaborative work culture that values creativity and strategic thinking, alongside flexible working arrangements and a commitment to equal opportunities. Be part of a team that not only aims for commercial success but also connects with the community through engaging events and initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
