At a Glance
- Tasks: Analyse digital marketing performance and enhance customer journeys for better engagement.
- Company: Join a forward-thinking company focused on data-driven solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact by optimising digital strategies and driving customer success.
- Qualifications: Degree in a numerically focused discipline and 3-5 years in digital analytics.
The predicted salary is between 40000 - 50000 £ per year.
As part of this role, you will be responsible for
- Analysing digital marketing performance and customer journeys to identify opportunities to improve customer acquisition, engagement and conversion.
- Supporting A/B and multivariate testing initiatives by evaluating results, generating insights and recommending optimisation opportunities.
- Developing and maintaining dashboards, reports and performance metrics to track digital marketing and customer experience outcomes.
- Assessing campaign effectiveness and customer behaviour across digital channels to provide actionable business recommendations.
- Producing analytical insights and performance reviews for digital initiatives, product launches and experimentation programmes.
- Collaborating with Digital Marketing, Product and Analytics teams to understand business challenges and deliver data-driven solutions.
- Combining and analysing data from multiple sources to create a comprehensive view of customer and marketing performance.
- Communicating findings and recommendations effectively to stakeholders to support informed decision-making.
- Keeping up to date with developments in digital products, customer journey optimisation and marketing analytics best practices.
Skills, Experience and Attributes
We are looking for candidates with
- A Bachelor\'s or postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, Finance or another numerically focused discipline.
- 3x–5 years of experience in Digital Marketing Analytics, Marketing Analytics, Digital Analytics or Customer Analytics.
- Proven experience analysing digital marketing campaigns, customer journeys and online conversion performance.
- Strong knowledge of digital marketing metrics, web analytics and customer behaviour analysis.
- Experience supporting A/B testing and digital experimentation programmes.
- Excellent analytical and problem-solving skills, with the ability to translate data into clear business insights and recommendations.
- Experience working with large datasets and a range of analytical tools.
- Strong communication, presentation and stakeholder management skills.
- The ability to work effectively within cross-functional and geographically dispersed teams.
- Preferred Qualifications
- Experience within Banking, Credit Cards or Financial Services would be highly advantageous.
- Experience with Adobe Analytics (preferred).
- Familiarity with Adobe Target, GA4 or similar digital analytics platforms.
- Knowledge of SQL or other data querying tools.
- Experience supporting digital acquisition, customer experience or conversion rate optimisation (CRO) initiatives.
- #J-18808-Ljbffr
Digital Analytics Consultant employer: The Marketing Meetup Ltd
As a Managing Partner in eCommerce at our global media network, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. With a focus on employee growth, we offer extensive professional development opportunities and the chance to lead high-profile projects across Europe and North America, all while enjoying the flexibility of a hybrid working model in vibrant London. Join us to make a significant impact in the digital commerce landscape and be part of a team that values your expertise and vision.
We think you need these skills to ace Digital Analytics Consultant
Digital Marketing Analytics
Customer Journey Analysis
A/B Testing
Multivariate Testing
Dashboard Development
Performance Metrics
Campaign Effectiveness Assessment
