Commercial Marketing Manager

Commercial Marketing Manager within Events / Venue Hire / Hospitality. This role is based in Edinburgh, will not consider remote. This is a brand new role within a growing third sector organisation who need a hands-on, commercially focused Marketing Manager to join the team.

The main aim of this role is threefold:

• Launch a new venue hire sub-brand (take ownership of brand)
• Encourage footfall to existing venue
• Events programme - finding new audiences in the Edinburgh market

Essentially our client is looking for someone with an extremely strong marketing and digital marketing campaign development background within the hospitality / events / leisure industry. Someone who has a proven track record of building sales via various marketing channels. This is a fantastic opportunity for someone who wants to get their teeth into a brand new job, taking ownership of outcomes and results.

You will have roughly 2 years experience of marketing campaign strategy and delivery within the hospitality / events / audience development sector. The role is based in Edinburgh - 3 days in the office / 2 days working from home, but you must be flexible as there may be some event attendance required evenings/weekends.

The Commercial Marketing Manager position is a new full-time role within the Marketing & Communication team, created to strengthen the Association’s commercial marketing capability at a pivotal time for the organization’s venues, food and beverage offer, and events portfolio. Working closely with the Trading Operations, Business Development and Festival teams, and external stakeholders, the postholder will lead on translating agreed commercial priorities, offers and programming into effective, insight-driven marketing campaigns and creative output that drive sales, footfall and engagement across our commercial outlets and venue hire services.

The postholder will be responsible for delivering the commercial marketing service and contributing to the development of the digital marketing service, ensuring both areas work cohesively to support income-generating priorities. You will also be responsible for delivering both commercial marketing and venue hire marketing services, ensuring activity supports revenue, footfall and enquiry-generation targets.

Interpreting and using insights from the organisation’s loyalty app, digital analytics and wider market trends, the postholder will shape and optimise campaigns to maximise performance. This is a hands-on creative and strategic role requiring strong commercial marketing expertise and will have responsibility for shaping and delivering campaign creatives, including producing design assets where appropriate, while working alongside our in-house design team to ensure high-quality creative output.

The postholder will contribute to the future strategic development of the commercial marketing service, including shaping long-term approaches to revenue-generating marketing and will play a key role in developing the future direction of commercial marketing within the organization, working within the strategic framework set by the Director and Head of Marketing and other stakeholders.

The post holder also requires an understanding of B2B and B2C marketing techniques. They will support the growth and performance of our varied income-generating activities including, but not limited to:

• The brand new venue hire business by developing targeted promotional activity, optimising search engine performance for the bespoke website and producing compelling content that attracts clients from within and outwith the community.
• Trading outlets including bars, restaurants and cafés. Helping promote brand identities, F&B specials and drive footfall.
• Promotional programme for our new loyalty app.
• Events and entertainment promotions for our one-off and recurring events, including club nights, live music, ceilidh and a range of other events. Attracting customers from across the city.

The post holder will also support the wider goals of the marketing team, helping connect the commercial activity to their charitable purposes and supporting the goals of other stakeholders as appropriate.

Salary £30,000 – £36,000 + benefits. Minimum 2 years experience, preferably 3–4 years. We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.