Customer Insights Analyst in Birmingham

Customer Insights Analyst in Birmingham

Birmingham Full-Time 35000 - 45000 Β£ / year (est.) No working from home possible
The Marketing Meetup Ltd

At a Glance

  • Tasks: Transform campaign briefs into data-driven outputs and optimise customer selections.
  • Company: Established UK financial services firm with a strong customer-first culture.
  • Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
  • Other info: Engage in exciting data platform transformations and process improvements.
  • Why this job: Join a collaborative team and make a real impact on customer communications.
  • Qualifications: Strong SQL skills and experience in customer analytics or related roles.

The predicted salary is between 35000 - 45000 Β£ per year.

This is an opportunity to join a growing customer analytics function at a pivotal time, where data plays a central role in shaping customer communications and commercial decision-making. You will work at the heart of campaign delivery, combining technical expertise with real business impact across multiple product areas.

They are a well-established UK financial services organisation with a strong customer-first culture and a reputation for high-quality service. Data and analytics are a strategic priority, with ongoing investment in modern platforms, tools, and ways of working. The environment is collaborative, stable, and focused on long-term value rather than short-term wins.

As a Customer Selections and Analytics Consultant, you will be responsible for delivering accurate and timely customer selections that support a wide range of campaigns. You will work closely with analytics and marketing stakeholders to turn campaign briefs into robust, data-driven outputs.

Key responsibilities include:
  • Translating campaign briefs into clear, structured technical requirements
  • Building, running, and optimising campaign selections using SQL
  • Joining and manipulating data from multiple sources including CRM, transactional, and engagement data
  • Using APIs to push selections into a CRM platform, supporting email and direct mail campaigns
  • Partnering with analytics specialists on testing, measurement, and performance analysis
  • Planning selections ahead of delivery schedules to support smooth campaign execution
  • Contributing to wider data platform migrations and process improvements
Your Skills and Experience:
  • Strong SQL capability, with confidence building and optimising complex queries
  • Experience in campaign selections, customer analytics, CRM data, or a related data role
  • Ability to translate business requirements into practical data solutions
  • Comfortable working with multiple data sources and large customer datasets
  • Experience supporting marketing or customer communications campaigns
  • Industry background is open, with transferable analytical experience valued
What They Offer:
  • Competitive salary and benefits package
  • Hybrid working with flexibility built into the culture
  • Exposure to large-scale data platform and CRM transformation projects
  • Clear opportunities to develop technical capability and progress within analytics
  • A supportive, collaborative team environment with strong knowledge sharing

Apply now to learn more about this Customer Selections and Analytics Consultant role and how it could fit into your next career move.

The Marketing Meetup Ltd

Contact Details:

The Marketing Meetup Ltd Recruitment Team

We think you need these skills to ace Customer Insights Analyst in Birmingham

SQL
Data Manipulation
Campaign Analytics
CRM Data Management
Data Integration
API Usage
Data-Driven Decision Making