At a Glance
- Tasks: Lead the eCommerce strategy for a global brand and drive digital growth.
- Company: Join a dynamic team focused on shaping the future of online retail.
- Benefits: Competitive salary, career development, and the chance to make a real impact.
- Other info: Opportunity to influence business strategy in a fast-paced environment.
- Why this job: Be at the forefront of eCommerce innovation and build impactful partnerships.
- Qualifications: Strong eCommerce leadership experience and a data-driven mindset.
The predicted salary is between 80000 - 100000 £ per year.
Are you ready to lead the eCommerce expansion strategy for a global consumer brand in Turkey? If you're passionate about shaping the future of online retail, building high-impact partnerships, and driving sustainable growth, this could be the opportunity for you. Join a high-performing team to accelerate digital growth, strengthen marketplace partnerships, and enhance the customer experience across key online channels.
Core Responsibilities
- Own the end-to-end B2B eCommerce strategy for Turkey, defining the channel vision, growth ambition, and strategic roadmap aligned with regional and global priorities.
- Continuously evolve the eCommerce channel by identifying new business models, tools, and ways of working to accelerate growth.
- Lead strategic eCommerce partnerships, developing and executing joint business plans to drive revenue, profitability, and market share.
- Manage commercial negotiations, including trade terms, investments, retail media, and promotional planning.
- Build a strong, shopper-focused value proposition across assortment, pricing, content, and execution.
- Lead, coach, and develop commercial and digital marketing teams (including retail media).
- Contribute to annual planning, forecasting, and long-term strategic direction for the business unit.
- Act as a key member of the local leadership team, shaping broader business priorities.
The Role
This is a critical leadership position responsible for driving digital commerce growth across key online platforms in Turkey. You will play a central role in developing strategic partnerships, strengthening commercial capabilities, and positioning eCommerce as a core growth engine. Beyond channel ownership, this role contributes to wider business strategy, enabling cross-functional collaboration and supporting long-term market success through strong execution and leadership.
About You
- Strong experience leading eCommerce functions within FMCG, consumer goods, or retail.
- Deep understanding of eCommerce fundamentals (assortment, pricing, promotions, retail media).
- Data-driven mindset with the ability to translate insights into actionable strategies.
- Proven leadership experience managing and developing high-performing teams.
- Strong commercial acumen and negotiation skills with complex partners.
- Experience building and executing joint business plans with major eCommerce customers.
- Strategic thinker with the ability to translate vision into tangible results.
- Comfortable influencing senior stakeholders both internally and externally.
- Experience in fast-paced, performance-driven environments.
- Exposure to emerging markets or multi-country operations is advantageous.
- Experience with retail media and performance marketing models.
- Strong cross-functional collaboration and change leadership capabilities.
StudySmarter Expert Advice🤫
We think this is how you could land B2B E-Commerce Director
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Marketing Meetup Ltd are looking for when hiring for a B2B E-Commerce Director.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Marketing Meetup Ltd for the B2B E-Commerce Director, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Marketing Meetup Ltd as a B2B E-Commerce Director, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Marketing Meetup Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a B2B E-Commerce Director.
We think you need these skills to ace B2B E-Commerce Director
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Marketing Meetup Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Marketing Meetup Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Marketing Meetup Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Marketing Meetup Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Marketing Meetup Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Marketing Meetup Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
