At a Glance
- Tasks: Create engaging social content and manage influencer partnerships for a premium automotive brand.
- Company: Exciting new global automotive brand redefining modern mobility.
- Benefits: Join at the foundation stage with growth opportunities and a dynamic work environment.
- Other info: Fast-paced environment perfect for creative minds eager to innovate.
- Why this job: Be part of a revolutionary brand and shape its presence in the UK market.
- Qualifications: 3-5 years in social media or content marketing, with strong storytelling skills.
The predicted salary is between 40500 - 49500 £ per year.
The brand is a new global automotive brand under a chinese automotive company, redefining modern mobility through elegant design, intelligent technology, and refined driving experiences.
Positioned as a premium lifestyle SUV brand, it combines sophisticated design, smart mobility solutions, and new energy technologies to meet the needs of modern consumers seeking comfort, innovation, and individuality.
As the brand expands into global markets, it is building local teams to shape its market presence, brand strategy, and customer experience.
Company is currently at the developing stage of the UK market.
The company is looking for experienced local talents who understand the UK automotive market and can help build the brand market from the beginning.
It is a great opportunity to join during the foundation stage and grow together with the company.
Responsibilities
- Creator & Influencer Partnerships
- Identify creators and influencers aligned with the LEPAS brand.
- Support influencer campaigns and creator collaborations.
- Coordinate campaign briefs, approvals and content delivery.
- Build long-term relationships with creators and brand advocates.
- Track campaign performance and provide recommendations for future collaborations.
- Community Management
- Build and nurture an engaged online community.
- Respond to comments and direct messages in a timely and professional manner.
- Encourage user-generated content and meaningful conversations.
- Monitor community sentiment and escalation and customer issues where appropriate.
- Share community insights with the wider marketing team.
- Analytics & Reporting
- Monitor and analyse social media performance.
• Produce regular reports covering
- Engagement
- Reach
- Community growth
- Use data and audience insights to improve future content and campaigns.
- Cross-functional Collaboration
Work closely with colleagues across
- Brand Strategy & Partnerships
- HQ Brand & Customer Experience
- Events
- Digital Marketing
- PR
- Retail Marketing to ensure social content supports wider marketing campaigns and business objectives.
- Social Media
- Own the day-to-day management of LEPAS UK's social media channels, including Instagram, Tik Tok, Facebook, Linked In and You Tube.
- Plan, schedule and publish engaging social-first content.
- Maintain a consistent brand tone of voice and visual identity across all platforms.
- Monitor platform updates, consumer behaviour and emerging trends to identify new opportunities.
- Content Creation
- Develop creative content ideas aligned with LEPAS' elegant lifestyle positioning.
- Reels
- Tik Tok videos
- Short-form video
- Photography
- Stories
- Capture content at vehicle launches, partnerships and marketing events.
- Adapt global assets into locally relevant content for UK audiences.
- Work closely with creative agencies and production partners to deliver high-quality content.
- Contribute to the development of LEPAS UK's social media strategy.
- Recommend new content formats, recurring content series and creative campaigns.
- Stay close to UK social trends and cultural moments.
- Use performance insights to continuously optimise content.
- Work closely with LEPAS UK's social media agency and creative partners.
- Develop clear creative briefs.
- Review content and provide constructive feedback.
- Ensure deliverables are aligned with campaign objectives and brand guidelines.
Requirements
- 3–5 years' experience in social media, content marketing or digital marketing.
- Experience creating engaging social-first content for consumer, lifestyle, technology or automotive brands.
- Strong understanding of Instagram, Tik Tok, Facebook, Linked In and You Tube.
- Excellent copywriting and storytelling skills.
- Strong visual judgement and attention to detail.
- Excellent written and spoken English.
- Ability to manage multiple projects in a fast-paced environment.
- A proactive mindset with a willingness to test new ideas and learn quickly.
Due to the high volume of applications, only candidates with relevant experience will be contacted for further discussion.
#J-18808-Ljbffr
Social Content Specialist employer: The Marketing Meetup
The Marketing Meetup is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. With opportunities for professional growth and development, employees are encouraged to bring their ideas to life while working on diverse projects that shape the brand's identity across various platforms. The hybrid work model provides flexibility, making it an ideal environment for those seeking meaningful and rewarding employment in the dynamic food industry.
