At a Glance
- Tasks: Lead the ecommerce strategy for a dynamic multi-brand commerce group.
- Company: Body Jewellery Ltd, a fast-growing brand in the body jewellery and piercing industry.
- Benefits: Competitive salary of £70,000+, with opportunities for growth and development.
- Other info: Join a collaborative team and work directly with company founders.
- Why this job: Make a significant impact on revenue and customer experience in a thriving business.
- Qualifications: 8+ years in ecommerce leadership with proven success in scaling businesses.
The predicted salary is between 40500 - 49500 £ per year.
Body Jewellery Ltd is a multi-brand commerce group based in Poole, Dorset, operating across B2B wholesale and D2C retail.
WBJ (Wholesale Body Jewellery) is a Shopify Plus B2B wholesale operation supplying body jewellery, tattoo supplies and piercing supplies to professional piercers, tattoo artists and studios. Tish Lyon is a premium piercing and permanent jewellery brand with studios in John Lewis Oxford Street, Liverpool One, Bluewater and Manchester Trafford Centre, with a fifth location planned.
The Role
Reporting directly to Directors, you will own the end-to-end ecommerce trading strategy across both WBJ (B2B wholesale) and Tish Lyon (D2C), driving revenue growth, profitability and customer experience across two distinct commercial models.
You will own:
- Ecommerce strategy & trading - Full ownership of online revenue and commercial KPIs across B2B and D2C site, including campaigns, promotions and product launches.
- Conversion & customer experience - Continuous CRO through a regular programme of A/B testing, landing page and checkout improvements, site speed and mobile commerce performance across both brands, alongside strategies to reduce cart abandonment.
- Performance marketing alignment - Working with the SEO agency, paid media and CRM/Bloomreach partners to align acquisition strategy with onsite conversion and revenue targets.
- Retention & CRM - Lifecycle strategies via Bloomreach to drive repeat purchase and customer lifetime value across the professional (B2B) and consumer (D2C) customer bases.
- Reporting & analytics - The ecommerce reporting framework and dashboards in Power BI and GA4/GTM, translating conversion rate, AOV, CAC, LTV, retention and ROAS into commercial action.
- Platform roadmap - Working with the Head of Technology and Shopify Plus development agency to prioritise the ecommerce platform roadmap, including new channel launches.
- Team leadership - Building and leading a small ecommerce team as the business scales.
Agencies and partners you will work with:
- SEO - external SEO agency
- CRM / marketing automation - Bloomreach build and deployment agency
- Demand forecasting - Slimstock
- Analytics / tracking - GA4 and GTM tracking support
What we're looking for:
- 8+ years experience in ecommerce, digital trading or online retail leadership roles
- Proven track record of scaling high-growth D2C and/or B2B ecommerce businesses
- Strong commercial acumen with ownership of multi-million-pound online revenue targets
- Hands-on experience with Shopify Plus, ideally across both B2B and D2C storefronts
- Advanced knowledge of CRO, running regular A/B testing programmes, web analytics and customer journey optimisation
- Strong analytical capability using GA4, Power BI or similar reporting tools
- Comfortable working directly with a Founder in a fast-moving, growing business
- Experience managing agency and partner relationships
- Experience running ecommerce across multiple countries/markets, including localised trading and currency
Head of Ecommerce in Poole employer: The Marketing Meetup
The Marketing Meetup is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. With opportunities for professional growth and development, employees are encouraged to bring their ideas to life while working on diverse projects that shape the brand's identity across various platforms. The hybrid work model provides flexibility, making it an ideal environment for those seeking meaningful and rewarding employment in the dynamic food industry.
