At a Glance
- Tasks: Create innovative influencer marketing strategies using data and cultural insights.
- Company: Join a cutting-edge company revolutionising influencer marketing with AI solutions.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams to drive impactful marketing campaigns.
- Why this job: Shape the future of marketing by connecting brands with creators and communities.
- Qualifications: Strong analytical and creative skills with a passion for social media and culture.
The predicted salary is between 40500 - 49500 £ per year.
About Us
Influencer Marketing. ai is building the next generation of influencer marketing, social intelligence, and AI-powered marketing solutions for brands, agencies, and enterprise teams.
Our platform helps companies understand what is happening in culture, identify the right creators and communities, build smarter strategies, and execute campaigns with greater speed, scale, and precision.
About Us
Influencer Marketing. ai is building the next generation of influencer marketing, social intelligence, and AI-powered marketing solutions for brands, agencies, and enterprise teams.
Our platform helps companies understand what is happening in culture, identify the right creators and communities, build smarter strategies, and execute campaigns with greater speed, scale, and precision.
As our services team grows, we are looking for a Strategic Planner who can help turn data, insights, client goals, and platform capabilities into clear, actionable marketing strategies.
Overview
The Strategic Planner will sit at the center of our services team, helping translate client objectives into smart, structured influencer and social marketing strategies.
This person will work closely with client-facing teams, campaign managers, analysts, creative teams, and platform specialists to develop strategic recommendations that are grounded in data, culture, audience behavior, and business goals.
This is a role for someone who can think both analytically and creatively: someone who understands brands, creators, communities, content, and culture, and knows how to connect those pieces into a clear plan that clients can understand and act on.
Responsibilities
- Strategy Development
- Build strategic plans for influencer marketing, creator-led campaigns, social intelligence, community engagement, and broader social marketing initiatives.
- Translate client challenges into briefs and commercial opportunities for IMAI.
- Translate client briefs into clear strategic frameworks, including audience insights, campaign objectives, key messages, creator strategy, platform recommendations, and measurement approach.
- Identify the right strategic direction based on client goals, market context, audience behavior, and available data.
- Develop recommendations that connect influencer marketing to broader business and brand objectives.
- Research & Insights
- Analyze client industries, competitors, target audiences, social trends, creators, communities, and cultural conversations.
- Work with internal data and platform tools to uncover meaningful insights that can shape strategy.
- Turn raw information into clear, compelling narratives that explain what matters, why it matters, and what the client should do about it.
- Support the development of strategic POVs, trend reports, campaign concepts, and client-facing recommendations.
- Campaign Planning
- Partner with campaign, creative, and client teams to turn strategy into executable plans.
- Help define creator profiles, content territories, audience segments, campaign themes, messaging pillars, and activation ideas.
- Ensure that campaign plans are strategically aligned from brief to execution.
- Support pre-sale and post-sale planning by helping develop strategic recommendations for new and existing clients.
- Client-Facing Strategy
- Contribute to client presentations, proposals, QBRs, strategy decks, and planning documents.
- Clearly communicate strategic thinking in a way that is simple, persuasive, and actionable.
- Help clients understand how influencer marketing, social intelligence, and AI-powered tools can support their broader marketing goals.
- Partner with account and sales teams to strengthen strategic storytelling across client communications.
- Cross-Functional Collaboration
- Work closely with sales, account management, customer success, campaign management, creative, data, and product teams.
- Help create strategic consistency across the services team.
- Bring structure and clarity to complex projects, especially when multiple teams, markets, or objectives are involved.
- Share learnings and best practices that improve how the team approaches strategy and planning.
Benefits
This is an opportunity to help shape how brands use AI, creators, social intelligence, and influencer marketing together.
You will work across strategy, data, culture, and execution, helping clients make smarter decisions and build more effective campaigns.
You will be joining a fast-moving team that is building something new in the market, where strategy is not just about making decks, but about helping clients understand where to go, what to do, and how to win.
Compensation
- Competitive
- #J-18808-Ljbffr
Strategic Planner - Influencer Marketing & Social Strategy in London employer: The Marketing Cloud
At InfluencerMarketing.ai, we pride ourselves on being an innovative employer that fosters a dynamic work culture where creativity meets data-driven strategy. As a Strategic Planner in our vibrant team, you'll have the opportunity to shape the future of influencer marketing while enjoying competitive compensation and a collaborative environment that encourages professional growth and cross-functional teamwork. Join us in a role that not only challenges you but also empowers you to make a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Planner - Influencer Marketing & Social Strategy in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Cloud and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Cloud are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Cloud on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Cloud. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Planner - Influencer Marketing & Social Strategy in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Cloud. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Cloud:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Cloud’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Cloud
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Cloud will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Cloud, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
