Director New Business Development in Bath

The Marketing Centre is the number one provider of part-time experienced Marketing Directors to ambitious businesses. The team consists of 90+ marketing directors in the UK, each of whom has a portfolio of businesses they work for on a permanent part-time basis. All Marketing Directors are experienced senior level, fully qualified, and have experience in both a large corporate environment and in smaller SMEs. The team is currently supported by ten Regional Directors, each with full responsibility for their region.

We are seeking an additional Regional Director (RD) to work in the Bath/Bristol area. The successful candidate must be local; this role is not suitable for remote working or relocation. We value diverse perspectives and encourage applicants from all backgrounds to apply.

The Regional Director Role:

• Business Development & Distribution: Leads are generated from both central marketing campaigns and regional activity. A significant proportion come from referrals. Responsibilities include:

• Co-ordinating all regionally based business development activity
• Motivating and focusing the business development activity of your team members
• Becoming ‘the face’ of The Marketing Centre within the region and building knowledge and presence amongst the region’s business community
• Building strong relationships with Distribution partners within the region (referral partners)
• Being the primary point of contact for any new business lead
• Managing the sales process, meeting setting, admin, and follow up to secure the business
• Managing the getting started process and obtaining signed contracts
• Managing the relationship for your region with central telemarketing and the marketing team
• Ensuring CRM is accurate for your region (HubSpot)
• Taking an active role on LinkedIn and the Marketing Centre content generation

• Clients: Responsibilities include:

• Building relationships with all clients in the region - targeting an average 18 month life span
• Ensuring each client is being delivered value from their Marketing Director and their relationship with The Marketing Centre
• Managing Marketing Directors within each client and ensuring there is an appropriate work plan
• Managing successful ‘bedding in’ of new clients, including monthly calls and regular review meetings

• Team: Responsibilities include:

• Conducting quarterly 121s with each Marketing Director - building and monitoring goals with each team member
• Making frequent ad-hoc calls to the Marketing Directors to offer support
• Helping the team to have work plans in place for all clients
• Encouraging and supporting team members to work a minimum of 2 days per month on business development activity to build the team portfolio
• Being responsible for regional team meetings and delivery of training/coaching on a monthly basis
• Encouraging attendance at TMC conferences
• Building the team to an optimum 12-15 Marketing Directors
• Managing capacity and utilisation of the team to 60%-75%
• Managing skill set mix on the team to reflect requirements in your region
• Contributing to the recruitment process for the region
• Monitoring, reviewing and reporting on the team’s invoicing of clients on a monthly basis

Essential proven experience required for the role:

• Consultative selling approach
• Ability to motivate and enthuse others

Other useful experience and attributes:

• An understanding of business issues – especially SME and entrepreneur mind-set
• Varied sector background to give a broad base of experience
• Ideally qualified to MBA level
• Experience of taking a business through sale/exit process
• Sound understanding of marketing
• Motivated by winning and achieving results
• A self-starter, with lots of energy and drive
• Successful handling of multiple client relationships