Social Media Manager in City of Westminster

As Social Media Manager (B2B), you'll own and grow CAVU's B2B social presence across organic and paid channels, with a particular focus on LinkedIn. You'll be responsible for developing channel strategy, planning and delivering always-on and campaign-led content, and activating paid social to support growth programmes and commercial objectives. This role plays a key part in building CAVU's brand authority with decision-makers across airports, partners and industry stakeholders. You'll work closely with marketing, growth, content and design teams to ensure social activity is integrated, measurable and aligned to our B2B go-to-market priorities.

What you'll be doing:

• Owning CAVU's B2B social channel strategy across organic and paid social, with LinkedIn as the primary focus.
• Building and managing an always-on editorial calendar, covering thought leadership, product messaging, customer proof points, partnerships and events.
• Leading B2B paid social activity, including campaign planning, audience strategy, creative testing and optimisation.
• Managing paid social budgets, pacing and performance in line with agreed KPIs.
• Partnering with Growth and Performance teams to ensure robust tracking, tagging and reporting.
• Delivering end-to-end campaign optimisation using a test-and-learn approach.
• Reporting on performance across organic and paid activity, including engagement, reach, CTR, CPC and conversion metrics.
• Creating and adapting social assets within brand templates.

Requirements:

• 4+ years' experience in B2B social media management (or a closely related digital marketing role), either in-house or agency-side.
• Proven track record of delivering B2B social strategies and integrated campaigns (organic and paid), with clear objectives and measurable outcomes.
• Strong understanding of B2B channel best practice, with LinkedIn expertise preferred.
• Hands-on experience with paid social activation and optimisation, including audience strategy, A/B testing, budget pacing, and performance reporting.
• Confident working with senior stakeholders and subject matter experts.
• Excellent organisational skills: comfortable managing multiple workstreams simultaneously.
• Strong copywriting and communication skills (written and verbal).
• Data-literate: able to define KPIs, interpret performance, and apply a test-and-learn approach.
• Design capability is advantageous.
• Self-starter with strong judgement, attention to detail, and a proactive approach to identifying opportunities and solving problems.

About CAVU:

At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. We provide the environment to create, innovate, and transform airport travel.

Interview Process:

• 2nd stage interview - 1hr 30 minutes in office with presentation/task to be delivered.
• 3rd stage interview - 30 minutes with senior leader at CAVU.

The Perks:

• 25 days holiday, increasing with service (up to 28).
• Option to buy up to 10 extra days + 4 flexible bank holidays.
• 10% company pension.
• Annual bonus scheme.
• On-site gym.
• MediCash scheme.
• A range of flexible benefits and discounts.
• 2 paid volunteering days per year.
• Access to health & wellbeing events, ID&E activities, and learning opportunities.
• Enhanced parental leave (T&Cs apply).

Equal Opportunities:

We're building something brilliant at CAVU: a diverse team of people who reflect the global customer base that we serve. We're proud to be a Disability Confident employer. If you need any adjustments to support your application or interview, just let us know.