At a Glance
- Tasks: Lead exciting marketing campaigns and innovate Wall's ice cream products.
- Company: Join the iconic Magnum Ice Cream Company, a leader in frozen desserts.
- Benefits: Competitive salary, relocation support, and a fun, collaborative work culture.
- Other info: Dynamic role with growth opportunities in a diverse environment.
- Why this job: Make a real impact on beloved brands like Wall's and Cornetto.
- Qualifications: Marketing experience preferred; strong leadership and communication skills required.
The predicted salary is between 40000 - 45000 £ per year.
Join the team at The Magnum Ice Cream Company as we build the future of frozen desserts across the UK.
About The Magnum Ice Cream Company
The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company and craft extraordinary ice‑cream experiences worldwide. With 19,000 expert ice‑cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, we’re the world’s largest ice‑cream company.
About Wall’s
Wall’s is the most iconic ice‑cream brand in the UK, purchased by almost a third of households. Founded in 1922, it has evolved from horse‑and‑cart sales to a global leader with flagship products such as Cornetto, Feast, Twister, Calippo and Solero.
Job Purpose
As the head of the Refreshment segment within Wall’s brand, you will lead major marketing campaigns and deliver market‑making innovations. You will drive projects with strong commercial acumen, excellent communication, and a consumer‑obsessed mindset.
Who You Are & What You Will Do
You will support the growth of Wall’s through flawless execution of innovation, renovations and in‑market execution across all consumer touchpoints.
- Lead renovation and innovation projects end‑to‑end, including innovation strategy, business cases, consumer research, and activation plans.
- Assist in developing ATL marketing campaigns, lead certain channels or brands, partnering with media and digital teams for flawless market execution.
- Take a lead on brand’s digital strategy and content calendar with the Content and Data teams.
- Lead brand partnership projects (e.g., 2025 Wall’s & Love Island partnership).
- Support the commercial delivery of the brand, including monitoring and reporting in‑market performance and ownership of forecast assumptions.
- Work closely with customer teams (in‑home, away‑from‑home, d‑com) to identify and action growth opportunities.
- Support development of annual brand strategies and present brand plans to external customers and internal UK & Global stakeholders.
- Manage feedback from quality and consumer engagement teams.
- Be consumer and category obsessed, continuously monitor trends and competitor activity.
What You Need To Succeed
- Born leader – strong leadership, influencing skills and ability to collaborate with cross‑functional partners.
- Excellent communicator – strong verbal and written skills, keen attention to detail.
- Empathetic & curious – consumer‑obsessed with understanding of shopper missions across retail channels.
- Creative – passion for impactful marketing campaigns.
- Strong business acumen and analytical skills.
- Growth‑oriented – founder’s mindset, willing to test new ideas.
- Consumer love – keep up‑to‑date with market insights.
- Excellent project management skills, ability to prioritize multiple tasks.
- High articulation and influence ability across stakeholders.
- IT literacy, Nielsen/Kantar understanding.
Experience
Marketing experience is preferred.
Leadership & Culture
- Focus on Growth – embracing new challenges and innovation.
- Speed & Simplicity – working efficiently and simplifying processes.
- Winning with Fun – collaborating with a founder mindset.
- Bold Innovations – experimenting with fresh ideas shaping the industry.
- Care & Challenge – open, transparent environment fostering growth and support.
- Expertise in our category – deep understanding of the industry, customers, and market trends.
Additional Information
The role will transfer to the new standalone Ice Cream company once Unilever separates its Ice Cream business by July 2025. All terms and conditions will be communicated accordingly. Local conditions apply: candidates based in the Netherlands are preferred. Outside NL interested candidates may apply but may be subject to self‑initiated relocation. Relocation support includes flights to the Netherlands, immigration and tax support in the year of move, and a lump‑sum cash payment during the first salary payment in the Netherlands.
Equal Opportunity Employer
Unilever embraces diversity and encourages applicants from all walks of life. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin or any other protected category.
Application Process
To apply, please submit online with CV, latest EoY, motivation letter, and evidence if at risk of redundancy.
Location and Salary
Kingston upon Hull, England, United Kingdom
Salary: £40,000 – £45,000
Seniority Level: Entry level
Employment Type: Full‑time
Job Function: Marketing and Sales
Industries: Food and Beverage Services
Wall’s Refreshment Ice Cream Assistant Brand Manager employer: The Magnum Ice Cream Company
At The Magnum Ice Cream Company, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. As part of the world's largest ice-cream company, employees benefit from extensive growth opportunities, collaborative teamwork, and a commitment to diversity and inclusion. Located in Kingston upon Hull, our team enjoys a supportive environment where bold ideas are encouraged, making it an ideal place for those passionate about crafting extraordinary ice-cream experiences.
Contact Details:
The Magnum Ice Cream Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Wall’s Refreshment Ice Cream Assistant Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Magnum Ice Cream Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Magnum Ice Cream Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Magnum Ice Cream Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Magnum Ice Cream Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Wall’s Refreshment Ice Cream Assistant Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Magnum Ice Cream Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Magnum Ice Cream Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Magnum Ice Cream Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Magnum Ice Cream Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Magnum Ice Cream Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Magnum Ice Cream Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
