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- Tasks: Lead exciting marketing campaigns and innovate Wall's ice cream products.
- Company: Join the iconic Magnum Ice Cream Company, a leader in frozen desserts.
- Benefits: Competitive salary, relocation support, and a fun, collaborative work culture.
- Why this job: Make a real impact on beloved brands like Wall's and Cornetto.
- Qualifications: Marketing experience preferred; strong leadership and communication skills required.
- Other info: Dynamic role with growth opportunities in a diverse environment.
The predicted salary is between 40000 - 45000 £ per year.
Join the team at The Magnum Ice Cream Company as we build the future of frozen desserts across the UK.
About The Magnum Ice Cream Company
The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company and craft extraordinary ice‑cream experiences worldwide. With 19,000 expert ice‑cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, we’re the world’s largest ice‑cream company.
About Wall’s
Wall’s is the most iconic ice‑cream brand in the UK, purchased by almost a third of households. Founded in 1922, it has evolved from horse‑and‑cart sales to a global leader with flagship products such as Cornetto, Feast, Twister, Calippo and Solero.
Job Purpose
As the head of the Refreshment segment within Wall’s brand, you will lead major marketing campaigns and deliver market‑making innovations. You will drive projects with strong commercial acumen, excellent communication, and a consumer‑obsessed mindset.
Who You Are & What You Will Do
You will support the growth of Wall’s through flawless execution of innovation, renovations and in‑market execution across all consumer touchpoints.
- Lead renovation and innovation projects end‑to‑end, including innovation strategy, business cases, consumer research, and activation plans.
- Assist in developing ATL marketing campaigns, lead certain channels or brands, partnering with media and digital teams for flawless market execution.
- Take a lead on brand’s digital strategy and content calendar with the Content and Data teams.
- Lead brand partnership projects (e.g., 2025 Wall’s & Love Island partnership).
- Support the commercial delivery of the brand, including monitoring and reporting in‑market performance and ownership of forecast assumptions.
- Work closely with customer teams (in‑home, away‑from‑home, d‑com) to identify and action growth opportunities.
- Support development of annual brand strategies and present brand plans to external customers and internal UK & Global stakeholders.
- Manage feedback from quality and consumer engagement teams.
- Be consumer and category obsessed, continuously monitor trends and competitor activity.
What You Need To Succeed
- Born leader – strong leadership, influencing skills and ability to collaborate with cross‑functional partners.
- Excellent communicator – strong verbal and written skills, keen attention to detail.
- Empathetic & curious – consumer‑obsessed with understanding of shopper missions across retail channels.
- Creative – passion for impactful marketing campaigns.
- Strong business acumen and analytical skills.
- Growth‑oriented – founder’s mindset, willing to test new ideas.
- Consumer love – keep up‑to‑date with market insights.
- Excellent project management skills, ability to prioritize multiple tasks.
- High articulation and influence ability across stakeholders.
- IT literacy, Nielsen/Kantar understanding.
Experience
Marketing experience is preferred.
Leadership & Culture
- Focus on Growth – embracing new challenges and innovation.
- Speed & Simplicity – working efficiently and simplifying processes.
- Winning with Fun – collaborating with a founder mindset.
- Bold Innovations – experimenting with fresh ideas shaping the industry.
- Care & Challenge – open, transparent environment fostering growth and support.
- Expertise in our category – deep understanding of the industry, customers, and market trends.
Additional Information
The role will transfer to the new standalone Ice Cream company once Unilever separates its Ice Cream business by July 2025. All terms and conditions will be communicated accordingly. Local conditions apply: candidates based in the Netherlands are preferred. Outside NL interested candidates may apply but may be subject to self‑initiated relocation. Relocation support includes flights to the Netherlands, immigration and tax support in the year of move, and a lump‑sum cash payment during the first salary payment in the Netherlands.
Equal Opportunity Employer
Unilever embraces diversity and encourages applicants from all walks of life. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin or any other protected category.
Application Process
To apply, please submit online with CV, latest EoY, motivation letter, and evidence if at risk of redundancy.
Location and Salary
Kingston upon Hull, England, United Kingdom
Salary: £40,000 – £45,000
Seniority Level: Entry level
Employment Type: Full‑time
Job Function: Marketing and Sales
Industries: Food and Beverage Services
Wall’s Refreshment Ice Cream Assistant Brand Manager employer: The Magnum Ice Cream Company
Contact Detail:
The Magnum Ice Cream Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wall’s Refreshment Ice Cream Assistant Brand Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at The Magnum Ice Cream Company on LinkedIn. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by diving deep into Wall’s brand history and its iconic products. Show us your passion for ice cream and how you can contribute to their mission of creating extraordinary experiences.
✨Tip Number 3
Practice your pitch! Be ready to discuss your marketing ideas and how you’d lead innovative projects. We love creativity, so don’t hold back on sharing your boldest concepts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Wall’s and making a splash in the ice cream world.
We think you need these skills to ace Wall’s Refreshment Ice Cream Assistant Brand Manager
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your marketing experience and any relevant projects that showcase your leadership and creativity. Tailor it to reflect the skills mentioned in the job description.
Write a Standout Motivation Letter: This is your chance to show us why you're passionate about ice cream and marketing! Share your enthusiasm for Wall’s and how your background aligns with our mission. Be genuine and let your personality shine through.
Showcase Your Analytical Skills: Since we’re looking for someone with strong business acumen, don’t forget to mention any experience you have with market analysis or consumer research. We want to see how you can contribute to our growth!
Apply Through Our Website: Make sure to submit your application through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Magnum Ice Cream Company
✨Know Your Ice Cream
Familiarise yourself with Wall's iconic products and their market position. Understand the latest trends in the ice cream industry and be ready to discuss how you can contribute to innovative marketing strategies that resonate with consumers.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led projects or teams in the past. Highlight your ability to collaborate with cross-functional partners and influence stakeholders, as these skills are crucial for the role of Assistant Brand Manager.
✨Be Consumer-Obsessed
Demonstrate your understanding of consumer behaviour and shopping missions across different retail channels. Bring insights from your research on competitors and market trends to show that you're genuinely passionate about creating exceptional ice cream experiences.
✨Prepare for Creative Discussions
Think of innovative marketing campaign ideas that could elevate the Wall's brand. Be ready to discuss your creative process and how you would approach developing impactful campaigns that align with the brand's vision and goals.
