Digital Commerce Marketing Assistant in Kingston upon Thames

Digital Commerce Marketing Assistant (1C)

Location: Kingston

Job Description & Purpose

We are seeking a passionate and entrepreneurial Marketing Assistant to join our Digital Commerce channel. This high-impact role will be responsible for end-to-end campaign development and execution, working closely with cross‑functional teams and external customers and agencies. The role requires a strong balance of creativity and analytical thinking to unlock growth opportunities and strengthen our brands across digital commerce channels.

Responsibilities

• Plan, execute, and optimise digital and performance marketing campaigns. Lead the development of channel‑specific content and creative assets, ensuring alignment with brand strategy, performance objectives, and HFSS compliance. Manage campaign budgets, including Test & Learns, and launch new routes to market through identification of new sales channels and retailers.
• Collaborate closely with internal and external Performance Marketing and Retail Media teams to activate paid and organic media campaigns, refine targeting, and optimise for strategy.
• Coordinate campaign launches with new and existing customers, media agencies, and internal stakeholders to ensure seamless execution across platforms. Monitor, analyse, and optimise campaign performance using data and insights to continuously improve effectiveness and efficiency.

Key Deliverables

• Delivery of high‑performing, insight‑led digital marketing campaigns that drive awareness, conversion, and brand visibility using best‑in‑class content and creative.
• Measurable improvements in campaign KPIs (e.g. ROAS, CTR, conversion rates) through continuous optimisation.
• Clear and actionable performance reporting, translating data into insights and future campaign recommendations.
• Strong cross‑functional collaboration to ensure aligned and integrated marketing execution across all channels.

Key Experience and Qualifications Required

• Experience in media, marketing, brand management, performance marketing, digital marketing, retail media, or eCommerce activation.
• Strong analytical mindset, with experience using data to optimise campaigns and generate actionable insights.
• Proven ability to manage multiple campaigns and stakeholders in a fast‑paced, dynamic environment.
• Experience working with digital media channels (e.g. paid social, retail media, programmatic, or search) and creative asset development.
• Entrepreneurial, proactive mindset with a passion for digital innovation, consumer trends, and emerging commerce models.

Benefits

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Additional Information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.