At a Glance
- Tasks: Support media relations, create content, and coordinate events for exciting travel and lifestyle clients.
- Company: Join The M Collective, a dynamic communications consultancy with a global reach.
- Benefits: Enjoy a competitive salary, 24 days holiday, hybrid working, and wellness perks.
- Other info: Flexible working model, summer hours, and regular training from industry leaders.
- Why this job: Be part of a creative team that values your ideas and offers unlimited growth opportunities.
- Qualifications: 12 months experience in PR or marketing, strong communication skills, and a passion for travel.
The predicted salary is between 30000 - 40000 £ per year.
The M Collective is an independent communications consultancy with a global footprint. As specialists across inspirational travel and lifestyle, we create value through culturally relevant stories that build long-term loyalty. Our model is agile, nimble and creative, blending the rich personal connections and nuanced approach of a boutique agency with the network of an international group. Our belief is that while the world is fast-changing and communications continue to evolve, a good story is enduring.
Our collaborative environment rewards hard work, tenacity and creativity with unlimited growth and a supportive team. We offer a hybrid working model that is designed to nurture our forward-thinking culture – and plenty of flexibility.
About the role:
The Account Executive supports their manager to ensure day-to-day media relations and campaigns are carried out efficiently - providing monitoring, reporting and administrative support to the team. This role involves writing content, event coordination, and building journalist relationships and is a time to further develop media and strategic skills. The Account Executive’s specific tasks will be very varied and will cover the whole PR and communication mix.
Key responsibilities include:
- Media Relations: Start to build relationships with travel writers, lifestyle editors, and consumer media outlets to secure coverage across print, digital, and broadcast.
- Content creation – write compelling content, pitches, briefing documents, newsletters and releases for the team, working closely with your manager, to bring clients’ brands to life.
- Understand all relevant media titles, editors and influencers in key markets.
- Help organise media events, and press trips, both individual and group including reservations and itineraries.
- Assist with event organisation, attend events to support the team and promote the client.
- Team support: Curate, collate and compile all reporting documents to ensure that they are kept fully informed of their progress.
- Draft agendas prior to client meetings / calls and submit all contact reports/minutes within 24 hours.
- On behalf of your team, monitor client assets – both written and visual, and update as necessary.
- Ensure press coverage is accurately scanned and sent to clients.
- Research any third-party information on behalf of clients and/or new business.
- Help to generate ideas, contributing to the success and smooth running of the individual client campaigns.
We are seeking:
- 12 months experience in a PR Agency, Marketing Agency or Events firm.
- A relevant undergraduate degree such as PR, journalism or English Literature is preferred but not essential.
- Proficiency in a second language, such as French or Spanish, would be useful but not essential.
- Ability to juggle multiple work streams in a fast-paced environment.
- Excellent organisational skills with a strong ability to understand what to prioritise.
- Passionate about the travel, leisure and lifestyle luxury industry.
- Excellent communication skills: both written and verbal.
- A team player with great collaboration skills and will contribute willingly to the wider team goals.
- Creativity and enthusiasm: all ideas gratefully received and you demonstrate an interest in issues and areas beyond your immediate scope.
- Excellent attention to detail and are able to multi-task - working effectively under pressure.
What you will get in return:
- A competitive salary.
- 23 days holiday a year, excluding Bank Holidays plus 1 x day off for your birthday (24 days).
- Gifted Christmas closure between Christmas Day and 2nd January (usually an extra 5 days, excluding weekends).
- Classpass - Wellness & Gym budget.
- Hybrid working - 3 days in the office.
- Company pension scheme.
- Summer working hours - finish at 3pm every Friday in August.
- Team social budgets.
- Training.
- Talks by inspirational industry leaders.
- Summer and Christmas parties.
- A friendly, supportive place to work.
- Regular appraisals throughout the year.
- Most coveted clients in the industry.
To apply, send your CV and cover letter to hr@the-mcollective.com.
Account Executive employer: The M Collective
The M Collective is an exceptional employer located in the vibrant Shepherds Bush area of London, offering a dynamic and supportive work culture that fosters creativity and collaboration. With a hybrid working model, competitive salary, generous holiday allowance, and opportunities for professional growth through training and mentorship, employees are encouraged to thrive both personally and professionally. The company’s commitment to employee well-being is evident through initiatives like wellness budgets and summer hours, making it an attractive place for those seeking meaningful and rewarding careers in the communications sector.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like The M Collective. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like The M Collective, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research The M Collective inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of The M Collective. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at The M Collective.
How to prepare for a job interview at The M Collective
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
