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For Companies At a Glance
- Tasks: Drive technical marketing for eco-friendly solutions in paints and coatings across Europe.
- Company: Join Lubrizol, a leader in sustainable performance coatings.
- Benefits: Competitive salary, travel opportunities, and a focus on sustainability.
- Why this job: Make a real impact by promoting innovative, eco-friendly products.
- Qualifications: 5+ years in sales, chemistry background, and strong relationship-building skills.
- Other info: Dynamic role with extensive travel and career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The Technical Marketing Manager is responsible for providing the technical expertise for the sales and marketing organization. This role supports educating the sales, marketing and customer base on the value and solutions our products provide, converting opportunities into technical approvals, and identifying unmet needs for new products/solutions. This role sits within Lubrizol\’s Performance Coatings business unit and focuses on promotion and support of our Hyperdispersant Platform for customers in paints, coatings, inks, packaging, and plastics.
Responsibilities
- Build and maintain strong, long-term relationships with key accounts and partners across the European region.
- Act as the primary technical point of contact, understanding client needs, challenges, and business objectives.
- Conduct regular client meetings, site visits, and product demonstrations to strengthen partnerships.
- Support Sales and Marketing with technical expertise to advise customers and solve problems, develop selling tools, deliver training, obtain technical approval of products, and support new product launches and market entries.
- Maintain accurate records of field activities, customer interactions, and pipeline updates in the CRM system.
Technical – Business Development
- Possess a thorough understanding of technology, formulations, applications, and performance requirements in Performance Coatings market segments (Paints & Coatings, Composites, Printing & Packaging).
- Develop and manage pipeline with growth opportunities.
- Collaborate with strategic and global marketing to identify growth opportunities in focus segments.
- Build strong relationships with PCG laboratories across the European region.
- Write technical projects to deliver unique/differentiated products.
- Willingness to work in the lab on technical projects (internally and externally).
- Support new product launches into the region.
Technical Support and Solutions
- Collaborate with technical and R&D teams to provide customized solutions meeting customer specifications (e.g., performance, sustainability, regulatory requirements).
- Provide expertise in product applications, including coatings formulations, performance characteristics, and industry standards.
- Address customer inquiries and resolve issues related to product performance, delivery, or quality.
Sustainable Business Growth
- Drive sustainable growth by promoting eco-friendly solutions that comply with EU regulations (e.g., REACH, PFAS restrictions).
- Partner with R&D and marketing to position sustainable products (e.g., PTFE-free) as competitive differentiators.
- Develop strategies with commercial teams to expand market share in key European regions, focusing on long-term partnerships aligned with the company’s sustainability goals.
- Monitor market trends, competitor activities, and regulatory changes to inform sales strategies.
Cross-Functional Collaboration
- Collaborate with marketing to develop targeted campaigns, technical collateral, and customer training programs.
- Work closely with the PCG European management team on all aspects of business and resourcing.
- Work with supply chain and operations teams to ensure product availability and timely delivery to partners.
- Provide customer feedback to product development teams to drive innovation in paints and coatings solutions.
Qualifications
- Bachelor\’s degree in Business, Chemistry, Chemical Engineering, or a related field; 5+ years of sales experience in the chemical, paints and coatings industry.
- Background within Hyperdispersants / dispersants is ideal.
- Experience in customer relationship management, pipeline development, and opportunity management in B2B settings.
- Exceptional interpersonal and communication skills, with fluency in English (additional European languages, e.g., German, French, Italian or Spanish, are a plus).
- Technical understanding of paints and coatings applications.
- Proficiency in CRM software and Microsoft Office Suite.
Other Requirements
- Willingness to travel extensively across Europe (up to 60% of the time).
- Valid driver\’s license and passport for international travel.
Personal Attributes
- A passion for sustainability and customer-centric solutions.
- Relationship-driven, with a talent for building trust and long-term partnerships.
- Be a champion for Lubrizol values and standards, and a \”Brand Ambassador\”.
- Results-oriented, with a proactive approach to problem-solving and opportunity creation.
- Adaptable and resilient, able to navigate complex markets and regulatory environments.
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Technical Marketing Manager - Hyperdispersants employer: The Lubrizol Corporation
Contact Detail:
The Lubrizol Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Marketing Manager - Hyperdispersants
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show your expertise! Prepare a mini-presentation or case study about a successful project you've worked on. This will not only showcase your skills but also demonstrate your passion for the field.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to make it personal.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s the best way to ensure your application gets noticed.
We think you need these skills to ace Technical Marketing Manager - Hyperdispersants
Some tips for your application 🫡
Know Your Stuff: Make sure you understand the technical aspects of the role. Brush up on your knowledge of Hyperdispersants and the Performance Coatings market. We want to see that you can talk the talk and walk the walk!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your relevant experience in sales, customer relationship management, and technical expertise. Show us why you're the perfect fit for this role!
Show Your Passion: Let your enthusiasm for sustainability and customer-centric solutions shine through in your application. We love candidates who are passionate about making a difference and can connect with our values.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at The Lubrizol Corporation
✨Know Your Stuff
Make sure you brush up on your knowledge of hyperdispersants and the performance coatings market. Understand the technical aspects of the products you'll be discussing, as well as the challenges clients face. This will help you demonstrate your expertise and show that you're the right fit for the role.
✨Build Relationships
Since this role is all about building long-term partnerships, think about how you can showcase your relationship-building skills during the interview. Prepare examples of how you've successfully managed client relationships in the past and how you can apply those skills to strengthen partnerships in this new role.
✨Showcase Your Problem-Solving Skills
Be ready to discuss specific instances where you've solved complex problems for clients. Highlight your proactive approach and how you’ve identified unmet needs in previous roles. This will illustrate your ability to drive sustainable growth and provide tailored solutions.
✨Stay Current with Trends
Familiarise yourself with the latest trends in the paints and coatings industry, especially regarding sustainability and regulatory changes. Being able to discuss these topics will show that you're not only knowledgeable but also passionate about the industry and its future.
