At a Glance
- Tasks: Lead CRM initiatives and enhance audience engagement at a vibrant arts venue.
- Company: Join Lowry, a dynamic cultural hub in MediaCityUK.
- Benefits: Enjoy free event tickets, birthday leave, and wellness services.
- Other info: Inclusive workplace committed to diversity and personal growth.
- Why this job: Make a real impact in the arts while developing your CRM expertise.
- Qualifications: Experience with CRM systems and data analysis is essential.
The predicted salary is between 35000 - 45000 £ per year.
Overview
Lowry is a visual and performing arts venue situated at the heart of Media City UK in Salford, one of the world’s most exciting culture and media destinations.
This is an exciting opportunity to join Lowry, we are looking for a CRM Manager to develop, manage and execute CRM across the organisation and lead on all e CRM activity.
This role will require you to act as a CRM champion within the organisation, ensuring colleagues understand how best to engage and communicate with audiences and how all touchpoints across the audience journey connect.
This role sits within the Audiences, Sales and Marketing Department which brings together Ticketing, Communications, Marketing, CRM and Digital as a centralised team working across the whole organisation; united by shared accountability and responsibility for audience and revenue targets.
The ability to communicate complex and technical information in clear and engaging ways is essential.
You will also have extensive experience with ESP platforms, CRM systems, data analysis and reporting tools, as well as an enthusiasm for staying informed on audience behaviours and insights, CRM, emerging digital and wider marketing trends.
Responsibilities
- Develop, manage and execute CRM across the organisation.
- Lead on all e CRM activity.
- Act as a CRM champion within the organisation.
- Ensure colleagues understand how best to engage and communicate with audiences.
- Connect all touchpoints across the audience journey.
Qualifications
- Extensive experience with ESP platforms and CRM systems.
- Proficient in data analysis and reporting tools.
- Understanding of audience behaviours and insights.
- Knowledge of CRM, emerging digital and wider marketing trends.
Benefits
- Complimentary and discounted theatre and live event tickets.
- Free car parking just a few minutes’ walk from the Lowry building.
- Paid day off for your birthday.
- Discounts at the bars, restaurant and gift shop located within the Lowry building.
- Access to Lowry’s Wellbeing Hub and to other health and wellbeing services, including counselling, physiotherapy and remote GP appointments.
- Group Life Assurance Scheme.
- Location
Media City UK is a well-connected destination with a variety of different transport options – bus, car, tram and bike.
Equal Opportunity
Lowry is committed to creating an inclusive workforce by reflecting and representing the diversity of Salford and the UK.
We want to attract the broadest range of talented people to be part of Lowry – whether that is to work in our creative or support roles.
We particularly encourage applications from the following two people groups who are currently under-represented in our work force and in the wider performing and visual arts sector: those people who experience racism and marginalisation, including those from African, Caribbean, North African, Latin X, South Asian, East Asian and South East Asian heritage and their diasporas; those who are disabled, Deaf and neurodivergent or have long-term health conditions.
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CRM Manager in Eccles employer: The Lowry
At Lowry, we pride ourselves on being an exceptional employer, offering a vibrant work culture at the heart of MediaCityUK, where creativity and community thrive. As a Maintenance Assistant, you will enjoy a range of benefits including complimentary theatre tickets, a paid day off for your birthday, and access to our Wellbeing Hub, all while contributing to the maintenance of a prestigious arts venue. We are committed to employee growth and inclusivity, ensuring that every team member feels valued and supported in their role.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Eccles
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Lowry and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Lowry are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Lowry on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Lowry. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in Eccles
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Lowry. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Lowry:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Lowry’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Lowry
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Lowry will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Lowry, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
