At a Glance
- Tasks: Lead CRM strategies and engage audiences through innovative communication.
- Company: Join Lowry, a vibrant arts venue in the heart of MediaCityUK.
- Benefits: Enjoy free event tickets, birthday leave, and discounts at our bars and restaurants.
- Other info: Diverse and inclusive workplace with excellent transport links and career growth.
- Why this job: Be a CRM champion and shape audience experiences in a creative environment.
- Qualifications: Experience with CRM systems, data analysis, and a passion for audience insights.
The predicted salary is between 30000 - 40000 £ per year.
Lowry is a visual and performing arts venue situated at the heart of MediaCityUK in Salford, one of the world’s most exciting culture and media destinations. This is an exciting opportunity to join Lowry. We are looking for a CRM Manager to develop, manage and execute CRM across the organisation and lead on all eCRM activity.
This role will require you to act as a CRM champion within the organisation, ensuring colleagues understand how best to engage and communicate with audiences and how all touchpoints across the audience journey connect. The role sits within the Audiences, Sales and Marketing Department which brings together Ticketing, Communications, Marketing, CRM and Digital as a centralised team working across the whole organisation; united by shared accountability and responsibility for audience and revenue targets.
The ability to communicate complex and technical information in clear and engaging ways is essential. You will also have extensive experience with ESP platforms, CRM systems, data analysis and reporting tools, as well as an enthusiasm for staying informed on audience behaviours and insights, CRM, emerging digital and wider marketing trends.
Please note that MediaCityUK is a well-connected destination with a variety of different transport options – bus, car, tram and bike.
Benefits- Complimentary and discounted theatre and live event tickets.
- Free car parking just a few minutes’ walk from the Lowry building.
- Paid day off for your birthday.
- Discounts at the bars, restaurant and gift shop located within the Lowry building.
- Access to Lowry’s Wellbeing Hub and to other health and wellbeing services, including counselling, physiotherapy and remote GP appointments.
- Group Life Assurance Scheme.
Lowry is committed to creating an inclusive workforce by reflecting and representing the diversity of Salford and the UK. We want to attract the broadest range of talented people to be part of Lowry – whether that is to work in our creative or support roles. We particularly encourage applications from the following two people groups who are currently under-represented in our workforce and in the wider performing and visual arts sector: those people who experience racism and marginalisation, including those from African, Caribbean, North African, LatinX, South Asian, East Asian and South East Asian heritage and their diasporas; those who are disabled, Deaf and neurodivergent or have long-term health conditions.
CRM Manager employer: The Lowry
Lowry is an exceptional employer located in the vibrant MediaCityUK, offering a dynamic work culture that fosters creativity and collaboration. As a CRM Manager, you will benefit from a range of perks including complimentary theatre tickets, a paid day off for your birthday, and access to comprehensive wellbeing services. With a strong commitment to diversity and inclusion, Lowry provides ample opportunities for professional growth while ensuring a supportive environment for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more people you know, the better your chances of landing that CRM Manager role at Lowry.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with ESP platforms and data analysis. Share specific examples of how you've used these tools to drive audience engagement and revenue – it’ll make you stand out!
✨Tip Number 3
Be the CRM champion! Research Lowry’s current CRM strategies and think about how you can contribute. Bring fresh ideas to the table during interviews, showing that you’re not just a fit for the role but also passionate about enhancing their audience journey.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Lowry team. Don’t miss out on this exciting opportunity!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion for CRM:When writing your application, let your enthusiasm for CRM shine through! We want to see how you can bring your experience and passion to the role, so don’t hold back on sharing your insights and ideas about audience engagement.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the CRM Manager role. Highlight your experience with ESP platforms and data analysis, and connect your skills to the responsibilities outlined in the job description.
Be Clear and Engaging:Remember, we’re looking for someone who can communicate complex information clearly. Use straightforward language and engaging examples in your application to demonstrate your ability to connect with audiences and colleagues alike.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Lowry. Don’t miss out!
How to prepare for a job interview at The Lowry
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM systems and ESP platforms mentioned in the job description. Brush up on your data analysis skills and be ready to discuss how you've used these tools in previous roles to drive audience engagement.
✨Showcase Your Communication Skills
Since the role requires clear communication of complex information, prepare examples of how you've successfully conveyed technical details to non-technical colleagues. Think about times when your communication made a significant impact on a project or team.
✨Understand Audience Behaviour
Stay updated on current trends in audience behaviour and CRM strategies. Be prepared to discuss how you’ve adapted your approach based on insights from data analysis in past roles, and how you plan to apply this knowledge at Lowry.
✨Embrace Diversity and Inclusion
Familiarise yourself with Lowry's commitment to diversity and inclusion. Be ready to share your thoughts on how diverse perspectives can enhance audience engagement and how you’ve contributed to inclusive practices in your previous positions.
