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For Companies At a Glance
- Tasks: Drive strategic communications and media engagement for our financial services business.
- Company: Join a leading financial services firm with a global presence.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with international teams and manage impactful PR campaigns.
- Why this job: Shape brand perception and amplify visibility in a dynamic industry.
- Qualifications: 5-7 years in corporate PR, strong communication skills in English and Chinese.
The predicted salary is between 55000 - 65000 £ per year.
About the Role
We are looking for a Senior Public Relations Manager to drive strategic communications and media engagement for our financial services business. This role sits at the intersection of corporate communications, digital visibility, and financial industry expertise, requiring someone who can execute high-impact PR initiatives while ensuring content and media strategies contribute to both brand authority and search performance. You will play a key role in shaping brand perception, strengthening media relationships, and amplifying visibility across both traditional media and digital search ecosystems (SEO&GEO) in global and regional markets.
Key Responsibilities
- PR Strategy & Execution: Develop and execute annual and quarterly PR plans for assigned business lines or regions, ensuring communication objectives are achieved while aligning with organic search and discoverability goals.
- Media & KOL Relations: Build and maintain strong relationships with key vertical media, journalists, and industry KOLs. Plan and execute media outreach, content collaborations, and press engagements to maximize both coverage and search impact.
- Content Development & SEO Integration: Write and review press releases, executive speeches, and case studies, ensuring content is optimized for SEO/GEO. Lead the execution of key communication themes to effectively convey brand messaging.
- Crisis Communications Support: Monitor media and public sentiment, as well as search and AI surface signals. Support crisis response efforts by coordinating materials, messaging, and rapid-response content distribution across both PR and digital channels.
- Events & Campaign Support: Play a key role in supporting the planning and execution of major PR initiatives, including press conferences, industry forums, and CSR programs, ensuring integrated amplification across media, search, and owned channels.
- Agency Management & Performance Tracking: Manage external PR agencies, ensuring quality and timely delivery. Track and analyze performance across media coverage, producing post-campaign reports with actionable insights.
What We're Looking For
- Background: Bachelor’s degree or higher in Journalism, Communications, Chinese, Marketing, or related fields. 5–7 years of experience in corporate PR, agency, or financial media, with 1–2 years of team management experience. Prior experience in financial services PR or corporate communications is essential; experience working with global financial institutions or cross-border projects is highly preferred.
- Proven Track Record: Demonstrated success in leading PR campaigns related to product launches, brand building, or reputation management, with measurable media impact (e.g., high-quality coverage, key message penetration), and ideally contributing to organic search growth.
- Digital & SEO/GEO Familiarity: Working understanding of SEO principles (keyword strategy, on-page optimization, backlink building) and familiarity with GEO (Generative Engine Optimization), with the ability to align PR content with search and AI-driven discovery trends.
- Global Perspective: Experience supporting international brands or managing cross-regional PR initiatives. Familiarity with global media landscapes and ability to collaborate across time zones.
- Communication Skills: Excellent written and verbal communications skills in both English and Chinese, with strong media instincts and well-established media relationships, to effectively engage with media and internal stakeholders in English- and Chinese-speaking markets.
Senior Public Relations Manager employer: THE LOUD CLAN PTE. LTD.
Contact Detail:
THE LOUD CLAN PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Public Relations Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and engage on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! Create a portfolio or blog where you share insights on PR strategies, media engagement, or SEO trends. This not only highlights your skills but also positions you as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by researching the company’s recent PR campaigns and media presence. Bring fresh ideas to the table that align with their goals, showing you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Public Relations Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Public Relations Manager role. Highlight your experience in corporate PR and financial services, and don’t forget to mention any successful campaigns you've led that align with our goals.
Showcase Your Media Relationships: We want to see how well you connect with media and industry KOLs. Include examples of your past media outreach efforts and any notable relationships you've built that could benefit us at StudySmarter.
Demonstrate Your SEO Knowledge: Since this role involves integrating content with SEO strategies, share your understanding of SEO principles. Mention any specific projects where you’ve successfully optimised content for search performance.
Be Authentic and Engaging: Your written application should reflect your personality and passion for PR. Use a conversational tone while maintaining professionalism, and let us know why you’re excited about the opportunity to work with us at StudySmarter!
How to prepare for a job interview at THE LOUD CLAN PTE. LTD.
✨Know Your PR Strategy Inside Out
Before the interview, make sure you’re well-versed in the latest PR strategies, especially those relevant to financial services. Be ready to discuss how you would develop and execute PR plans that align with both communication objectives and SEO goals.
✨Showcase Your Media Relationships
Prepare examples of your existing relationships with key media and KOLs. Highlight specific instances where these connections have led to successful media coverage or collaborations, demonstrating your ability to build and maintain strong media ties.
✨Demonstrate Your Content Skills
Bring samples of your previous work, such as press releases or case studies, that showcase your writing skills and understanding of SEO principles. Be ready to discuss how you optimise content for search performance while conveying brand messaging effectively.
✨Be Ready for Crisis Scenarios
Think about past experiences where you’ve had to manage crisis communications. Prepare to discuss how you monitored public sentiment and coordinated rapid-response efforts, showing your ability to handle high-pressure situations with poise.