Creative Strategist - Meta

THE ROLE

The Lost Estate is looking for a brilliant Creative Strategist to lead its Meta advertising initiative to the next level of both profitability and scale.

WELCOME TO THE LOST ESTATE

We are the UK’s master world-builders. We fuse art (live music, theatre, dance, etc.) with hospitality and design to create genre-defining immersive experiences. From the legend of Swan Lake (The Great Masked Ball, 2018) to a Sherlock Holmes thriller (The Great Murder Mystery, 2024), each experience is unique. We believe that great art, in the right place, at the right time, has the power to transform lives—our goal is to maximise that impact, building our unique genre of live art into an international cultural icon. We want you to be part of that.

THE STORY SO FAR

Founded in 2018 by three classical musicians (and still founder-led), The Lost Estate spent five years running pop-ups before opening our first permanent home in 2023: a 30,000 sq ft former mannequin factory in Earls Court, now a cutting-edge arts and hospitality complex anchored by a 250-seat immersive theatre.

Next came two years of triple-digit growth. Our team grew to ~70-people, we opened a second site in Peckham—a 5,000 sq ft warehouse for our new concept 58th Street (www.58thstreet.com), and we welcomed 100,000+ guests to a string of sold-out shows. A two-time Tripadvisor Travellers’ Choice winner and hailed as London’s “entertainment heavyweights” by The Evening Standard, we stand apart artistically and commercially: a fully independent, bootstrapped, and profitable arts startup.

A UNIQUE OPPORTUNITY (why we’re hiring)

In 2025, we need to consolidate existing growth and prepare for what’s next—these two venues are just the start of our journey. Your mission is to help us do that.

Our Performance Marketing team have spent the last 3 months building an in-house “creative system” for paid Meta—a methodology, team structure, and creative roster that can scale us from where we are (c. £20M) to high eight figures (and beyond). All we need is an exceptional creative leader to unleash that system’s full potential.

As Creative Strategist, you’ll own our Paid Meta system—overseeing targets for content quality, volume, and variety. You’ll create campaigns that bring world-class immersive experiences to life. You’ll refine the underlying processes behind those campaigns so we can scale production and you’ll mentor your team into better creative strategists in their own right.

The Lost Estate thrives on breaking boundaries. Our marketing team does likewise. Many of the marketing tactics now commonplace in our industry were pioneered by The Lost Estate— we aspire to be the cutting edge of arts and hospitality marketing at all times. Now it’s time to define our next marketing frontier and we want you to lead that charge. This role offers you the chance to:

• Work at the cutting edge of creative paid social advertising in the UK.
• Get the best of agency and in-house worlds. Lead campaigns for a premium brand, working every day with a product truly worth marketing, rich in incredible creative assets. But also enjoy massive variety—The Lost Estate launches multiple new concepts per year meaning you’ll work with radically different creative, tones of voice, and show brands all the time.
• Be part of a tight-knit team on a mission to turn an 8-figure-and-growing scale up into an international cultural icon.
• Create your own adventure. The Lost Estate is still relatively small. The right candidate has the opportunity to make a huge mark, build their own team, and move on to broader growth roles, should they wish.

This is a full-time, permanent role for a bold creative who thrives at the intersection of art, analysis, and commercial delivery—someone looking to do the best work of their career to date.

OUR PERFORMANCE MARKETING TEAM

Led by our Head of Performance Marketing, our team is split into three areas:

Performance Social (Your Role)

Our commercial engine runs on creative-led, high-performance Meta advertising at scale. Rather than spread thin across multiple channels, we stay hyper-focused on Meta. You’ll be the strategic lead in our most critical commercial function.

Creative Pod

A mix of in-house and freelance designers, copywriters, videographers, and animators—transforming briefs into brilliant content.

Performance Brand

A new pillar encompassing paid press partnerships, studio content creation, and influencer marketing. Their output not only drives direct sales but also feeds your Performance Social campaigns.

ROLE REQUIREMENTS

KPIs

• Own Meta performance metrics: volume, cost of result, plus CTR, hook, and hold rates
• Oversee the Meta advertising pipeline: ensuring targets for volume, diversity, and quality of ads

Creative Strategy

• Direct all Meta creative from concept to launch—both creating ads yourself and guiding the team
• Lead regular creative reviews with Department Heads and Directors
• Uphold targets for ad volume, content diversity, and creative excellence
• Develop core methods and resources (e.g. message frameworks, freelance rosters) to scale production
• Track emerging trends, formats, and best practices to keep TLE at the forefront of Meta advertising
• Mentor others around you into stronger creative strategists

Creative Analysis and Optimisation

• Run a weekly CRO program on Meta ads, using data-driven testing to refine messaging and creative
• Communicate wins, losses, and testing insights across departments to boost performance understanding
• Maintain robust tracking/reporting (Meta pixel, Google Analytics, UTMs, naming conventions, etc.)

Broader department building (with the full team)

• Plan ahead for key sales windows through creative merchandising
• Develop a best-in-class data/tech stack for analytics, attribution, and performance transparency
• Collaborate with the Head of Performance Marketing on media buying and Meta account setups to ensure best practices

ABOUT YOU

Must-Have Skills & Experience

• Creative strategic experience: Proven success developing creative end-to-end for Meta campaigns that deliver results
• Consumer psychology: Deep insight into what resonates with audiences and drives action
• Data analysis: Ability to interpret performance data (Meta Ads Manager, Google Analytics) to optimise creative
• 3–5 years experience managing high-budget (≥£150k/month) Meta campaigns
• A track record of exceeding performance targets

Nice-to-Have Skills

• Agency background with an ability to adapt quickly across varied campaigns and briefs
• Experience optimising landing pages and the full paid funnel
• Familiarity with Figma and Notion for creative collaboration

THE PACKAGE

• £47,500-£57,500pa, dependant on experience
• London office working hybrid – 2 days per week WFH
• Company pension scheme
• Free tickets to The Lost Estate shows (subject to availability)
• Staff discount on drinks at The Lost Estate shows
• Training and development program
• Social events and team building days
• 30 days annual leave, including public holidays
• Extra day off for your birthday

Recruitment process:

• Initial 20 minute video call with our Head of People to check role fit and basic experience
• 60-90 minute in person interview with CEO and Head of Marketing, which will involve presenting a small role-related task that you will prepare in advance
• 60 minute final interview (either online or in person) with members of the senior team to check culture fit and suitability