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- Tasks: Drive digital sales and maximise revenue opportunities for The London Standard.
- Company: The Standard is a vibrant media company delivering news and culture to Londoners everywhere.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a passionate team focused on innovation in digital advertising and media impact.
- Qualifications: Proven experience in digital sales, strong networking skills, and a passion for media.
- Other info: We value diversity and aim to reflect our city's voices in our team and content.
The predicted salary is between 36000 - 60000 £ per year.
The Standard is a media company that offers news and culture for Londoners, everywhere. We deliver content through digital, audio, video, and social platforms, as well as a new weekly print product called The London Standard.
You are a confident and consultative sales professional with a strong understanding of the digital advertising landscape. You excel in pitching, presenting, and responding to briefs with clarity and insight. You possess a solid technical foundation in digital advertising and bring a commercial mindset to every conversation.
Reporting to the Commercial Operations Director, you’ll collaborate closely with the Partnerships and Ad Operations teams. Your focus will be on uncovering and maximising revenue opportunities across The London Standard's digital platforms.
You have a proven track record in both Direct IO and Programmatic sales, with experience building and nurturing relationships across agency and client-side stakeholders. Develop and close opportunities within existing client portfolios, manage a robust sales pipeline, and stay informed of market activity and trends.
Build and maintain strong relationships with agency planning, buying, and trading teams through regular engagement, meetings, and appropriate networking or hospitality.
Proactively generate new business opportunities through structured outreach and pipeline management.
Work collaboratively with Ad Operations, Data, and Insights teams to ensure effective campaign delivery and performance optimisation.
Analyse campaign data and market trends to generate actionable insights and recommendations.
Contribute to the evolution of our programmatic trading strategy, enhancing our product offering while safeguarding direct sales channels.
Building Capability – Actively develops skills and knowledge, continuously seeking opportunities to grow in line with business goals.
Quality Service – Delivers high-quality, customer-focused solutions while considering the diverse needs of clients and stakeholders.
Proven experience in both agency direct and programmatic sales, ideally within a publisher, ad tech platform, media agency, or ad network.
Strong network of contacts across agency trading desks, digital planners, and client direct teams.
Demonstrated ability to sell comprehensive digital advertising solutions.
Solid understanding of programmatic trading, including analytics, trading models, technical terminology, and industry platforms.
Passion for the media industry and a desire to grow within digital sales.
Up-to-date knowledge of trends and developments across the digital and wider media landscape.
Diversity – Our commitment is to represent our city with a team and through content that reflects our readers. Teamwork is key to our success – inside and outside of the building.
We’re proud to be a news brand with a powerful legacy – and a focus on the future.
Diversity Statement: our commitment to diversity and inclusion. At The Standard our ambition is to represent our city with a team and through content that reflects our audience. We want to attract those voices previously underrepresented in media, offering a rewarding career and opportunities for all.
Sales and Digital Sales Manager employer: The London Standard
Contact Detail:
The London Standard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Digital Sales Manager
✨Tip Number 1
Network actively within the digital advertising community. Attend industry events, webinars, and local meetups to connect with professionals who can provide insights and potentially refer you to opportunities at The Standard.
✨Tip Number 2
Stay updated on the latest trends in digital advertising and programmatic trading. Follow relevant blogs, podcasts, and news outlets to ensure you can speak knowledgeably about current developments during interviews.
✨Tip Number 3
Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've built relationships and closed deals, particularly in both Direct IO and Programmatic sales.
✨Tip Number 4
Familiarise yourself with The Standard's digital platforms and their unique selling points. Understanding their audience and content will help you tailor your pitch and demonstrate your genuine interest in the role.
We think you need these skills to ace Sales and Digital Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital advertising and sales. Focus on your achievements in Direct IO and Programmatic sales, and include specific metrics that demonstrate your success in building client relationships and maximising revenue.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the digital advertising landscape. Mention how your skills align with the responsibilities outlined in the job description, particularly your ability to analyse campaign data and generate actionable insights.
Showcase Your Network: In your application, emphasise your strong network of contacts across agency trading desks and digital planners. This will demonstrate your ability to build and maintain relationships, which is crucial for the role.
Demonstrate Passion for Media: Convey your passion for the media industry in your application. Discuss any relevant trends or developments you are aware of and how they relate to the role, showing that you are proactive in staying informed about the industry.
How to prepare for a job interview at The London Standard
✨Know Your Digital Advertising Landscape
Make sure you have a solid understanding of the digital advertising landscape. Brush up on the latest trends, programmatic trading, and analytics. This knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Sales Success
Prepare to discuss your proven track record in Direct IO and Programmatic sales. Be ready to share specific examples of how you've built and nurtured relationships with clients and agencies, as well as how you've maximised revenue opportunities.
✨Demonstrate Collaborative Skills
Since the role involves working closely with various teams, highlight your experience in collaboration. Share examples of how you've worked with Ad Operations, Data, and Insights teams to ensure effective campaign delivery and performance optimisation.
✨Emphasise Your Passion for Media
Express your enthusiasm for the media industry and your desire to grow within digital sales. This passion can set you apart from other candidates and show that you're genuinely invested in the company's mission and values.
