At a Glance
- Tasks: Lead sales and create a welcoming environment for families at The Little Gym.
- Company: Join Somersault, the largest franchisee of The Little Gym, with 30 locations across 8 states.
- Benefits: Enjoy competitive pay, bonuses, health insurance, and complimentary family membership.
- Other info: Flexible hours with opportunities for growth and development in a supportive community.
- Why this job: Make a real impact on families' lives while achieving sales goals in a fun environment.
- Qualifications: 1+ years in sales or hospitality, great communication skills, and a love for kids.
The predicted salary is between 30000 - 40000 £ per year.
Benefits:
- Complimentary Membership for your Family
- Sick Time Off
- Enrollment Milestone Bonuses
- Performance-based Commission
- Competitive Hourly Base Pay
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Location: The Little Gym of Durham
Reports to: Area Director/Gym Director
About The Little Gym and Somersault:
The Little Gym began 50 years ago as a place where children could learn and grow through movement, fun, and imagination. Over time, it’s grown into a global community built on our unique Three-Dimensional Learning philosophy—Get Moving, Brain Boost, and Citizen Kid—helping children ages 4 months to 12 years build the confidence, skills, and life-readiness for life’s biggest adventures. Somersault Operating Inc. is the largest franchisee of The Little Gym, proudly operating 30 gyms across 8 states — and growing. We invest in our people with top-tier training, mentorship, and real paths for career growth.
About the Role:
The Head of Sales & Hospitality is the heartbeat of our member experience. You are the first voice families hear, the warm face that greets them at the door, and the trusted guide that takes them from curious visitor to confident, enrolled member. You lead every stage of our inquiry-to-enrollment journey while setting the gold standard for hospitality for our entire gym community. This role blends the discipline of a sales professional with the warmth of a master host — equal parts performance-driven and people-centered. If you believe that enrollment begins with a genuine human connection, and that every family who walks through our doors deserves a five-star welcome, this role was made for you.
What You’ll Do:
- Sales & Enrollment: Own the full inquiry-to-enrollment pipeline — phone, email, social, walk-in, and referral leads. Conduct compelling facility tours tailored to each family’s needs, goals, and child’s age and stage. Schedule, confirm, and follow up on introductory classes to maximize conversion. Close enrollments with confidence, enthusiasm, and zero pressure — leading with value. Manage and track all leads in Salesforce; maintain consistent follow-up cadences. Hit and exceed monthly enrollment and revenue targets.
- Hospitality & Member Experience: Personally welcome every family entering the gym — know members by name. Ensure the front desk, lobby, and common areas reflect a warm, clean, and inviting environment. Handle member questions, concerns, and feedback with empathy and swift resolution. Create celebratory moments — birthdays, milestones, first classes — that make families feel seen. Coordinate with our coaches to ensure a seamless experience before, during, and after classes.
- Retention & Community Building: Proactively identify at-risk members with our coaches and re-engage them before they cancel. Manage re-enrollment campaigns for seasonal freezes and age group transitions.
- Leadership & Operations: Train and coach front desk and part-time staff on hospitality standards and enrollment techniques. Report weekly on enrollment pipeline, conversion rates, and member satisfaction. Collaborate with the Area Director/Gym Director and District Manager to set monthly targets and refine outreach strategy. Maintain accurate membership records and billing in Command Center.
You’d Thrive in This Role If…:
- You’re equal parts sales professional and master host — you love hitting goals and you love welcoming people.
- You believe every family deserves a five-star welcome, and your warmth shows the moment they walk in.
- You light up around kids and families, and you remember names, faces, and stories.
- You’re driven by numbers — leads, conversions, retention — but you sell by leading with value, never pressure.
- You’re ready to grow inside Somersault, with a clear path to take on more responsibility over time.
What You Bring:
- 1+ years in sales, member services, or hospitality with a track record of hitting enrollment or revenue targets.
- Exceptional interpersonal and communication skills with natural warmth around children and families.
- Comfortable with CRM tools, data entry, and reporting (Salesforce a plus); strong follow-through and self-motivation.
- Available to work weekends, evenings, and peak class times.
- Experience in youth fitness, childcare, or franchise/multi-unit hospitality preferred.
This is not a remote position. This role requires availability during peak class times, including evenings and weekends. Flexibility is key, as the schedule may adjust to meet the evolving needs of the gym. This Role is an hourly plus commission and bonus compensation plan.
Head of Sales & Hospitality in North East employer: The Little Gym
Contact Detail:
The Little Gym Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales & Hospitality in North East
✨Tip Number 1
Get to know the company inside out! Research The Little Gym and Somersault, their values, and what makes them tick. This way, when you walk in for that interview, you can show off your knowledge and passion for their mission.
✨Tip Number 2
Practice your pitch! You’ll want to nail that first impression, so rehearse how you’d introduce yourself and your experience. Make it engaging and personal, just like the warm welcome you’d give to families at the gym.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend local events related to youth fitness and hospitality. Building relationships can give you insider info and maybe even a referral!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you note expressing your excitement about the role. It shows you’re genuinely interested and keeps you top of mind for the hiring team.
We think you need these skills to ace Head of Sales & Hospitality in North East
Some tips for your application 🫡
Show Your Personality: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for hospitality and sales. Remember, this role is all about making genuine connections!
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in sales and member services. We love seeing how your background aligns with our values at The Little Gym, so be specific about your achievements!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your qualifications. Use bullet points if it helps to make your skills stand out!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at The Little Gym
✨Know Your Stuff
Before the interview, dive deep into The Little Gym's philosophy and values. Familiarise yourself with their Three-Dimensional Learning approach. This will not only show your genuine interest but also help you connect your experience in sales and hospitality to their mission.
✨Showcase Your Warmth
As the Head of Sales & Hospitality, your ability to create a welcoming environment is crucial. During the interview, demonstrate your interpersonal skills by engaging warmly with the interviewer. Share examples of how you've made families feel valued in previous roles.
✨Be Data-Driven
Prepare to discuss your past achievements in sales and member services. Bring specific numbers to the table—like enrollment rates or revenue targets you've hit. This will highlight your performance-driven mindset and show that you understand the importance of metrics in this role.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the gym's community-building initiatives or how they celebrate milestones for families. This shows your enthusiasm for the role and your commitment to enhancing the member experience.