Head of Sales & Hospitality
Head of Sales & Hospitality

Head of Sales & Hospitality

Full-Time 30000 - 40000 £ / year (est.) No home office possible
The Little Gym

At a Glance

  • Tasks: Lead sales and create a welcoming environment for families at The Little Gym.
  • Company: Join Somersault Operating Inc., the largest franchisee of The Little Gym.
  • Benefits: Enjoy competitive pay, bonuses, health insurance, and family membership perks.
  • Other info: Flexible hours with opportunities for growth in a supportive community.
  • Why this job: Make a real impact on families while achieving sales goals in a fun setting.
  • Qualifications: 1+ years in sales or hospitality with a passion for working with children.

The predicted salary is between 30000 - 40000 £ per year.

Benefits:

  • Complimentary Membership for your Family
  • Sick Time Off
  • Enrollment Milestone Bonuses
  • Performance-based Commission
  • Competitive Hourly Base Pay
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance

Location: The Little Gym of Durham

Reports to: Area Director/Gym Director

About The Little Gym and Somersault:

The Little Gym began 50 years ago as a place where children could learn and grow through movement, fun, and imagination. Over time, it’s grown into a global community built on our unique Three-Dimensional Learning philosophy—Get Moving, Brain Boost, and Citizen Kid—helping children ages 4 months to 12 years build the confidence, skills, and life-readiness for life’s biggest adventures. Somersault Operating Inc. is the largest franchisee of The Little Gym, proudly operating 30 gyms across 8 states — and growing. We invest in our people with top-tier training, mentorship, and real paths for career growth.

About the Role:

The Head of Sales & Hospitality is the heartbeat of our member experience. You are the first voice families hear, the warm face that greets them at the door, and the trusted guide that takes them from curious visitor to confident, enrolled member. You lead every stage of our inquiry-to-enrollment journey while setting the gold standard for hospitality for our entire gym community. This role blends the discipline of a sales professional with the warmth of a master host — equal parts performance-driven and people-centered. If you believe that enrollment begins with a genuine human connection, and that every family who walks through our doors deserves a five-star welcome, this role was made for you.

What You’ll Do:

  • Sales & Enrollment: Own the full inquiry-to-enrollment pipeline — phone, email, social, walk-in, and referral leads. Conduct compelling facility tours tailored to each family’s needs, goals, and child’s age and stage. Schedule, confirm, and follow up on introductory classes to maximize conversion. Close enrollments with confidence, enthusiasm, and zero pressure — leading with value. Manage and track all leads in Salesforce; maintain consistent follow-up cadences. Hit and exceed monthly enrollment and revenue targets.
  • Hospitality & Member Experience: Personally welcome every family entering the gym — know members by name. Ensure the front desk, lobby, and common areas reflect a warm, clean, and inviting environment. Handle member questions, concerns, and feedback with empathy and swift resolution. Create celebratory moments — birthdays, milestones, first classes — that make families feel seen. Coordinate with our coaches to ensure a seamless experience before, during, and after classes.
  • Retention & Community Building: Proactively identify at-risk members with our coaches and re-engage them before they cancel. Manage re-enrollment campaigns for seasonal freezes and age group transitions.
  • Leadership & Operations: Train and coach front desk and part-time staff on hospitality standards and enrollment techniques. Report weekly on enrollment pipeline, conversion rates, and member satisfaction. Collaborate with the Area Director/Gym Director and District Manager to set monthly targets and refine outreach strategy. Maintain accurate membership records and billing in Command Center.

You’d Thrive in This Role If…:

  • You’re equal parts sales professional and master host — you love hitting goals and you love welcoming people.
  • You believe every family deserves a five-star welcome, and your warmth shows the moment they walk in.
  • You light up around kids and families, and you remember names, faces, and stories.
  • You’re driven by numbers — leads, conversions, retention — but you sell by leading with value, never pressure.
  • You’re ready to grow inside Somersault, with a clear path to take on more responsibility over time.

What You Bring:

  • 1+ years in sales, member services, or hospitality with a track record of hitting enrollment or revenue targets.
  • Exceptional interpersonal and communication skills with natural warmth around children and families.
  • Comfortable with CRM tools, data entry, and reporting (Salesforce a plus); strong follow-through and self-motivation.
  • Available to work weekends, evenings, and peak class times.
  • Experience in youth fitness, childcare, or franchise/multi-unit hospitality preferred.

This is not a remote position. This role requires availability during peak class times, including evenings and weekends. Flexibility is key, as the schedule may adjust to meet the evolving needs of the gym. This Role is an hourly plus commission and bonus compensation plan.

Head of Sales & Hospitality employer: The Little Gym

At The Little Gym of Durham, we pride ourselves on being an exceptional employer that values both personal and professional growth. Our vibrant work culture fosters a sense of community, where every team member is empowered through comprehensive training and mentorship, alongside competitive benefits like health insurance, performance-based commissions, and opportunities for advancement. Join us in creating memorable experiences for families while enjoying a supportive environment that celebrates your contributions and encourages your development.
The Little Gym

Contact Detail:

The Little Gym Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales & Hospitality

✨Tip Number 1

Get to know the company culture before your interview. Check out their social media and website to see how they interact with families and what values they promote. This will help you connect your experience with their mission during the chat.

✨Tip Number 2

Practice your pitch! You’ll want to showcase your sales skills and hospitality flair. Think about how you can turn your past experiences into stories that highlight your ability to create a welcoming environment and hit those targets.

✨Tip Number 3

Be ready to demonstrate your people skills. During the interview, show them how you would personally welcome families and handle any concerns. A warm smile and genuine enthusiasm can go a long way in making a great impression!

✨Tip Number 4

Don’t forget to follow up after your interview! A quick thank-you email can reinforce your interest in the role and remind them of your unique fit for the Head of Sales & Hospitality position. Plus, it shows you’re proactive!

We think you need these skills to ace Head of Sales & Hospitality

Sales Skills
Customer Service
Interpersonal Skills
Communication Skills
CRM Proficiency
Data Entry
Reporting Skills
Hospitality Standards
Team Leadership
Conflict Resolution
Member Retention Strategies
Goal-Oriented
Empathy
Flexibility

Some tips for your application 🫡

Show Your Personality: When writing your application, let your personality shine through! We want to see the warm, welcoming side of you that matches our vibe at The Little Gym. Don’t be afraid to share a bit about yourself and why you’re excited about this role.

Tailor Your Experience: Make sure to highlight your relevant experience in sales and hospitality. We’re looking for someone who can blend those skills seamlessly, so give us examples of how you've done this in the past. Specifics are key!

Be Enthusiastic: We love enthusiasm! Make sure your application reflects your passion for working with families and children. Show us that you’re not just looking for a job, but that you genuinely want to be part of our community.

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at The Little Gym

✨Know Your Stuff

Before the interview, dive deep into The Little Gym's philosophy and values. Familiarise yourself with their Three-Dimensional Learning approach. This will not only show your genuine interest but also help you connect your experience in sales and hospitality to their mission.

✨Showcase Your Warmth

As the Head of Sales & Hospitality, your ability to create a welcoming environment is crucial. During the interview, demonstrate your interpersonal skills by engaging warmly with the interviewer. Share examples of how you've made families feel valued in previous roles.

✨Be Data-Driven

Since this role involves hitting targets, be prepared to discuss your past achievements in sales or member services. Bring specific numbers or metrics that highlight your success in driving enrolments or revenue. This will showcase your performance-driven mindset.

✨Ask Insightful Questions

Prepare thoughtful questions about the gym's community-building initiatives and how they measure member satisfaction. This shows that you're not just interested in the role, but also in contributing to the overall member experience and growth of the gym.

Head of Sales & Hospitality
The Little Gym

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