At a Glance
- Tasks: Support PR campaigns for luxury brands and build media relationships.
- Company: Join a creative agency specialising in luxury lifestyle and hospitality.
- Benefits: Competitive salary, 22 days leave, mentorship, and team socials.
- Other info: Enjoy a dynamic environment with opportunities for growth and a 4:30pm finish on Fridays.
- Why this job: Work with top brands and make an impact in the luxury lifestyle sector.
- Qualifications: 1-2+ years PR experience and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
The Lifestyle Agency (TLA) is looking for a talented PR Account Executive or Senior Account Executive to join our Hospitality & Luxury Lifestyle team. This is an exciting opportunity for a proactive, creative and highly organized PR professional with 1–2+ years’ agency experience to work across a portfolio of leading hospitality, luxury lifestyle, automotive and brand clients. You’ll support Account Managers and Directors across media relations, press trips, campaign delivery, events and day-to-day client activity, helping to secure standout editorial coverage and build strong relationships across the UK media landscape.
About TLA: TLA is a creative communications agency specialising in luxury lifestyle, hospitality, travel, wellness and automotive brands. We work with an exciting portfolio of clients across PR, influencer marketing, events and brand partnerships, delivering impactful campaigns, strategic communications and culturally relevant storytelling. As a growing agency, we pride ourselves on our collaborative approach, strong industry relationships and dynamic working environment, offering team members genuine opportunities for growth and progression.
We’re looking for someone who is:
- Passionate about luxury lifestyle, restaurants, food & beverage, travel, wellness and culture
- Confident pitching to journalists and building strong media relationships
- Highly organized with excellent attention to detail
- A strong writer with sharp editorial instincts
- Proactive, creative and comfortable working in a fast-paced agency environment
- A team player who thrives across multiple accounts and projects
Key responsibilities include:
- Drafting media pitches and campaign materials
- Securing editorial coverage across print and digital media
- Managing press requests, media lists and coverage reporting
- Supporting press trips, events, brand launches and activations
- Contributing ideas for campaigns, launches and client storytelling
- Monitoring media coverage, competitor activity and industry trends
- Supporting client meetings, reporting and day-to-day account management
Requirements:
- 1–2+ years’ PR experience, ideally within hospitality, travel, lifestyle, luxury or automotive sectors
- Strong understanding of the UK media landscape
- Excellent written and verbal communication skills
- Experience securing editorial coverage across print and digital media
- Strong organisational and project management skills
- Confident using Outlook, Google Sheets, Canva, CoverageBook, Excel, PowerPoint and media databases including Roxhill
Benefits include:
- Competitive salary depending on experience
- 22 days annual leave excluding bank holidays
- Company pension scheme
- Mentorship from senior team members
- Exposure to leading hospitality and luxury lifestyle brands
- Team socials and industry networking opportunities
- Opportunity to earn commission through new business introductions
- 4:30pm finish on Fridays
Please note: due to the nature of the industry, this role may occasionally require attendance at events outside standard working hours.
Account Executive/Senior Account Executive employer: The Lifestyle Agency
The Lifestyle Agency (TLA) is an exceptional employer for those passionate about the luxury lifestyle and hospitality sectors, offering a dynamic and collaborative work environment that fosters creativity and professional growth. With competitive salaries, mentorship from experienced team members, and opportunities to engage with leading brands, TLA ensures its employees thrive in their careers while enjoying a healthy work-life balance, including early finishes on Fridays. Join us to be part of a vibrant team that values innovation and strong media relationships in the heart of the UK’s PR landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive/Senior Account Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like The Lifestyle Agency. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like The Lifestyle Agency, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research The Lifestyle Agency inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Executive/Senior Account Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of The Lifestyle Agency. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at The Lifestyle Agency.
How to prepare for a job interview at The Lifestyle Agency
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
