Department: Sales & Business Development
Reports to: Managing Director / Board of Directors
Salary: Competitive, dependent on experience, plus performance-related bonus and benefits
Contract: Full-time, permanent
About The Less Group
Job Description: National Sales Manager
Company: The Less Group
Location: Hooton
Department: Sales & Business Development
Reports to: Managing Director / Board of Directors
Salary: Competitive, dependent on experience, plus performance-related bonus and benefits
Contract: Full-time, permanent
About The Less Group
The Less Group is a UK-wide property services provider delivering specialist cleaning, restoration, waste management and hazardous waste removal solutions to commercial and residential customers.
Operating through four dedicated divisions — Spotless, Floorless, Traceless and Wasteless — we provide a comprehensive range of services through one trusted partner, combining specialist expertise with a consistent standard of service.
Our customers include facilities management companies, commercial property owners, property managers, industrial businesses, landlords, managing agents and public sector organisations.
As we continue to expand our national presence, we are looking for an ambitious, commercially driven National Sales Manager to lead business development, secure major contracts and drive sustainable revenue growth across the Group.
The Role
The National Sales Manager will be responsible for developing and executing the Group's national sales strategy, identifying new market opportunities and building long-term relationships with key customers and strategic partners.
This is a hands-on, commercially focused role suited to an experienced sales professional who can open doors, win new business, develop major accounts and convert opportunities into profitable contracts across multiple service lines.
The successful candidate will play a key role in positioning The Less Group as a preferred national provider of specialist property services, maximising cross-selling opportunities across all four divisions and establishing a strong pipeline of recurring commercial revenue.
Key Responsibilities
1. National Sales Strategy & Growth
- Develop and implement a national sales strategy aligned with the Group's growth objectives.
- Identify target sectors, key accounts and geographic opportunities for expansion.
- Establish clear sales targets, revenue forecasts and performance indicators.
- Develop a robust pipeline of new business opportunities across all four divisions.
- Monitor market trends, competitor activity and emerging customer requirements.
- Identify opportunities to expand existing services into new regions and markets.
2. New Business Development
- Proactively identify, approach and secure new commercial customers.
- Develop relationships with facilities management providers, property management companies, commercial landlords, industrial organisations and public sector bodies.
- Identify and pursue national and multi-site service contracts.
- Build relationships with procurement teams, contract managers, estates directors and other key decision-makers.
- Manage the complete sales cycle, from prospecting and initial engagement through to tender submission, negotiation and contract award.
- Represent The Less Group at industry events, networking opportunities and client meetings.
3. Major Contracts & Tender Management
- Identify and pursue high-value commercial contracts and national framework opportunities.
- Lead or coordinate tender submissions, proposals, presentations and commercial negotiations.
- Work with operational teams to develop competitive, deliverable and profitable service proposals.
- Ensure pricing, scope of work and contractual terms reflect the Group's commercial objectives.
- Build a strong understanding of customer procurement processes and contract renewal cycles.
- Maintain accurate sales forecasts and report on potential contract wins.
4. Account Management & Customer Retention
- Develop and maintain strong relationships with key national and regional customers.
- Identify opportunities to increase revenue through additional services and cross-selling.
- Develop account plans for major customers and strategic partners.
- Work with operational teams to ensure service delivery meets customer expectations.
- Support contract retention, renewals and the development of long-term partnerships.
- Identify opportunities to increase customer value and profitability.
5. Cross-Divisional Sales Development
- Promote the full range of The Less Group's services through a coordinated, single-provider approach.
- Identify opportunities to introduce multiple divisions to existing and prospective customers.
- Develop integrated service proposals covering cleaning, restoration, waste management and specialist removal services.
- Work closely with divisional managers to align sales opportunities with operational capacity and technical expertise.
- Ensure customers understand the benefits of using one group for multiple property service requirements.
6. Sales Reporting & Performance Management
- Maintain an accurate CRM system, sales pipeline and customer database.
- Produce regular reports covering pipeline value, sales activity, conversion rates, revenue and forecast performance.
- Track performance against agreed sales targets and budgets.
- Provide management with market intelligence, sales forecasts and growth recommendations.
- Develop a structured approach to lead generation, prospect management and sales follow-up.
7. Leadership & Collaboration
- Work closely with the Managing Director, divisional managers and operational teams to deliver Group-wide growth.
- Establish consistent sales processes, standards and reporting across the business.
- Support the development of sales resources and future sales team members as the Group grows.
- Promote a professional, customer-focused and commercially accountable sales culture.
- Ensure all sales activities reflect the Group's quality, health and safety and compliance commitments.
About You
We are looking for a proactive and commercially astute sales professional with a proven ability to generate new business, develop strategic relationships and win commercial contracts.
You will be confident dealing with senior decision-makers, comfortable managing complex sales opportunities and motivated by the opportunity to make a measurable impact on the growth of a national business.
Essential Requirements
- Proven experience in a senior B2B sales or business development role.
- Demonstrable success in winning new commercial business and securing contracts.
- Experience developing relationships with facilities management companies, property services providers, commercial property clients or related sectors.
- Strong negotiation, presentation and commercial communication skills.
- Experience managing a sales pipeline, forecasting revenue and reporting against targets.
- Ability to identify opportunities, develop proposals and convert prospects into customers.
- Commercial awareness, including pricing, margins and contract profitability.
- Excellent organisation, relationship management and time management skills.
- A full UK driving licence and willingness to travel nationally.
Desirable Experience
- Experience selling multiple services or service lines into the same customer base.
- Experience winning national, multi-site or framework agreements.
- Knowledge of commercial cleaning, specialist cleaning, restoration, waste management or hazardous waste services.
- Experience working with facilities management providers, managing agents, local authorities or public sector procurement teams.
- Experience using CRM systems and structured sales reporting tools.
- Experience building or managing a sales team.
Key Performance Indicators (KPIs)
Success in the role will be measured against agreed commercial objectives, including:
- New business revenue generated.
- Gross profit and contract profitability.
- Value and quality of the qualified sales pipeline.
- Number and value of contracts secured.
- Growth in national and multi-site accounts.
- Conversion rates from opportunity to contract award.
- Cross-selling revenue generated across the four divisions.
- Customer retention, account growth and contract renewals.
- Accuracy of sales forecasting and CRM reporting.
Specific targets will be agreed with the successful candidate and aligned with the Group's business plan.
What We Offer
- The opportunity to play a significant role in the growth of an ambitious UK-wide property services group.
- A varied national sales role covering four specialist service divisions.
- The opportunity to develop strategic relationships and secure major commercial contracts.
- Competitive salary and a performance-related bonus structure.
- Company vehicle or car allowance, subject to the agreed package.
- Company mobile phone, laptop and appropriate sales support.
- Opportunities for career progression as the Group expands.
- A collaborative working environment with direct access to senior management.
The Opportunity
This is an opportunity for a driven sales professional to help shape the future growth of The Less Group.
The successful candidate will take ownership of national business development, build a strong portfolio of commercial customers and help establish The Less Group as a trusted partner for specialist property services across the UK.
#J-18808-Ljbffr
