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- Tasks: Lead sales for MICE, Elite Sports, and Corporate segments while managing key client relationships.
- Company: Join The Lensbury Resort, a stunning venue on the River Thames with a hotel, spa, and leisure club.
- Benefits: Enjoy free meals, 28 days leave, gym access, discounts, and funded training opportunities.
- Why this job: Be part of a dynamic team driving growth in exciting sectors while enjoying a vibrant work culture.
- Qualifications: 3-5 years in sales, excellent communication skills, and a passion for sports are essential.
- Other info: Full-time role with a salary up to £50k, plus fantastic perks and career development.
The predicted salary is between 30000 - 50000 £ per year.
Overview
The Lensbury, Broom Rd, Teddington, Middlesex, TW11 9NU. Sales Manager – MICE, Elite Sports & Corporate. The Lensbury Resort is located on the banks of the River Thames at Teddington and is home to an exclusive leisure club, a 155 bedroom hotel, meeting and events space, restaurant and bar, Spa and 25 acres of gardens and grounds.
The Role
The Sales Manager (MICE, Elite Sports and Corporate) will develop, lead and execute the local sales plan in order to drive new business across these key segments. Managing key local relationships and accounts and identifying new business opportunities alongside the Commercial Director and Central Sales teams in order to maximise on new business opportunities.
Key Responsibilities
- Collaborate with the Commercial Director and Head Office team to support the creation and development of The Lensbury’s business development and sales strategy for key segments – MICE, Elite Sports, and Corporate.
- Lead the execution of all local sales activities, including managing key client and agency relationships and driving business development efforts.
- Proactively seek new business opportunities to drive growth in the MICE and Elite Sports segments.
- Collaborate with the M&E Sales Manager and Diary Manager to ensure proposals are tailored to client requirements.
- Effectively manage and grow a database of corporate bookers, travel managers, event agencies, and specialist sports agents.
- Maintain awareness of key sporting fixtures and events that may impact booking trends and demand for elite sports services, proactively targeting key bookers and accounts.
- Use CRM systems to maintain regular contact with target bookers, travel managers, and agencies to ensure top-of-mind awareness.
- Attend and represent The Lensbury Resort at industry events, exhibitions, and agency gatherings that support MICE and Elite Sports sales plans.
- Arrange and host regular FAM trips, conduct site inspections, and deliver virtual tours.
- Maintain and maximise visibility and opportunities through MICE and sports-related online listings and platforms, including Venue Directory, CVENT, and others.
- Lead the development, negotiation, contracting, and renewal of all local corporate bedroom agreements.
- Conduct regular account management reviews with key bedroom clients to ensure contracted production is met or exceeded.
- Analyse and manage the entire sales pipeline for each market segment, including rooms, meetings and events, membership, and elite sports.
- Conduct ongoing sales research, market analysis, and competitor benchmarking.
What We’re Looking For
- Excellent communicator and public speaker
- 3-5 years’ experience in a similar sales/business development role ideally within the hotel/hospitality/leisure industry
- A demonstrable network of corporate event bookers/event agency contacts
- A passion for sports is highly desirable
- A good knowledge of the local market (SW London/Home Counties) highly desirable
- Excellent understanding of CRM management
- Team player
- Excellent time management skills with a natural ability to prioritise and manage workload
- Ability to manage, analyse and present data effectively in order to make informed decisions on sales activity with a proven track record of demonstrating effectiveness of activities
What’s in it for you?
- Free meals whilst on duty
- Paid annual leave of 28 days including public holidays
- Use of some leisure facilities, including gym & swimming pool (after successful 30 day review)
- EAP for you and your family
- Online benefits portal offering lots of discounts
- Fully funded Apprenticeship opportunities
- Excellent training and development opportunities
- Staff Awards and Social events throughout the year
- Cycle to work scheme
- Free parking
- Refer a Friend programme
- Staff Discounts at The Lensbury and across the L+R portfolio
Job Ref: TLH1333 | Branch: The Lensbury | Location: Teddington | Salary/Benefits: Up to £50k DOE plus excellent benefits | Contract type: Permanent | Hours: Full Time | Hours per week: 40 hours per week
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Sales Manager - MICE, Elite Sports & Corporate employer: The Lensbury Resort
Contact Detail:
The Lensbury Resort Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager - MICE, Elite Sports & Corporate
✨Tip Number 1
Network actively within the hospitality and sports sectors. Attend industry events, exhibitions, and local networking gatherings to meet potential clients and partners. Building relationships with event agencies and corporate bookers can give you a significant edge.
✨Tip Number 2
Familiarise yourself with the local market, especially in SW London and the Home Counties. Understanding the key players and trends in this area will help you identify new business opportunities and tailor your sales strategies effectively.
✨Tip Number 3
Stay updated on major sporting events and fixtures that could influence booking trends. This knowledge will allow you to proactively target key accounts and position The Lensbury as the go-to venue for elite sports events.
✨Tip Number 4
Utilise CRM systems effectively to maintain regular contact with your network of corporate bookers and travel managers. Regular communication ensures that you remain top-of-mind when they are considering venues for their events.
We think you need these skills to ace Sales Manager - MICE, Elite Sports & Corporate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and business development, particularly within the hotel or hospitality industry. Emphasise any connections you have with corporate event bookers and your understanding of the local market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and your ability to drive new business. Mention specific achievements in previous roles that demonstrate your effectiveness in sales and relationship management.
Highlight Key Skills: In your application, clearly outline your communication skills, time management abilities, and experience with CRM systems. These are crucial for the Sales Manager role and should be evident in your written application.
Showcase Industry Knowledge: Demonstrate your awareness of key sporting events and trends that could impact the MICE and Elite Sports segments. This shows your proactive approach and understanding of the market, which is essential for the role.
How to prepare for a job interview at The Lensbury Resort
✨Know Your Market
Familiarise yourself with the local market, especially in South West London and the Home Counties. Be prepared to discuss current trends, key competitors, and how The Lensbury can stand out in the MICE and Elite Sports segments.
✨Showcase Your Network
Highlight your existing relationships with corporate event bookers and event agencies. Be ready to share specific examples of how these connections have led to successful business outcomes in your previous roles.
✨Demonstrate Your Sales Strategy
Prepare to discuss your approach to developing and executing a sales strategy. Share insights on how you would identify new business opportunities and manage key client relationships effectively.
✨Passion for Sports
Since a passion for sports is highly desirable, be sure to express your enthusiasm for the industry. Discuss any relevant experiences or events you've been involved in that showcase your commitment to sports and how it relates to the role.
