Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead local marketing strategies to boost awareness and revenue for The Lensbury Resort.
- Company: Join The Lensbury, a stunning resort on the River Thames with leisure facilities and a vibrant community.
- Benefits: Enjoy free gym access, meals, training opportunities, and discounts through our benefits portal.
- Why this job: Be part of a dynamic team, drive engagement, and make a real impact in a beautiful setting.
- Qualifications: Degree in marketing/business preferred; 2-5 years in marketing management is ideal.
- Other info: Full-time role with a salary up to £50k, plus exciting staff socials and recognition schemes.
The predicted salary is between 36000 - 60000 £ per year.
About us
Part of London + Regional Hotels, The Lensbury Resort is located on the Banks of the River Thames at Teddington. It's home to an exclusive leisure club, a 155 bedroom hotel, conference centre, restaurant and bar, spa and 25 acres of gardens and grounds.
The Role
The Local Marketing Manager will develop and execute the local marketing plan to grow awareness, leads and revenue across the key business segments (membership, food & beverage, meetings and events, spa and sports) as well as driving member engagement and incremental revenue opportunities from club members. Working closely with the Commercial Director and the central commercial marketing team you'll maximise opportunities across the business.
Key Responsibilities
- Develop and execute local marketing strategies in collaboration with the Commercial Director and central commercial team to build awareness and revenue growth.
- Promote member engagement and retention through initiatives including emails, app and website updates, onsite promotions and event marketing.
- Drive new member acquisition through targeted local campaigns, digital advertising and influencer partnerships.
- Create and manage marketing assets, working with agencies and internal teams to deliver high-quality digital and print materials across all relevant business segments.
- Generate original content, including photography and videography, in partnership with departments across the business to support storytelling and engagement.
- Analyse performance and manage budgets, using data-led insights to optimise ROI and ensure effective use of marketing resources.
- Manage and develop the Member Engagement Marketing Executive, providing coaching and guidance to support their growth and performance.
- Support the local implementation of broader L+R initiatives, such as wellness retreats, promotions and other group-wide campaigns.
- Act as the local brand guardian, championing The Lensbury brand across all operational teams while ensuring consistent brand representation.
What’s in it for you?
- Free use of some of our leisure facilities, including the gym & swimming pool.
- Free meal per shift and free hot and cold drinks from the staff restaurant.
- Fully funded Apprenticeship opportunities.
- Excellent training and development opportunities.
- Staff Recognition Scheme and Awards.
- Regular Staff Socials.
- Free access to our EAP (Employee Assistance Programme), providing 24/7 personal support service for you and your family.
- Free access to Hospitality Rewards - an online benefits portal offering lots of discounts.
What We’re Looking For
To be successful in this role, you must possess the following qualifications, attitude, behaviours, skills, and values:
- Excellent communicator.
- A degree in a marketing/business related subject or a professional qualification is desirable.
- Experience in a marketing role is a must.
- Ability to manage, analyse and present data effectively in order to make informed decisions on marketing activity with a proven track record of demonstrating ROI.
- Strong understanding of marketing tactics, including digital, CRM and design.
- Excellent time management skills with a natural ability to prioritise and manage workload.
- Excellent written and communication skills with an eye for detail.
- 2-5 years experience in a management role is desirable.
- Knowledge/experience of the hotel/hospitality/leisure/event industry is desirable.
Local Marketing Manager employer: The Lensbury Resort
Contact Detail:
The Lensbury Resort Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Manager
✨Tip Number 1
Familiarise yourself with The Lensbury brand and its offerings. Understanding their unique selling points, such as the exclusive leisure club and the various services they provide, will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the hospitality and leisure industry. Attend local events or join online forums to connect with individuals who may have insights about The Lensbury or similar roles, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to share measurable outcomes and how you used data to inform your decisions, as this aligns with the role's focus on ROI and performance analysis.
✨Tip Number 4
Showcase your understanding of digital marketing tactics and CRM systems. Since the role involves driving member engagement through various channels, demonstrating your expertise in these areas will be crucial during the interview process.
We think you need these skills to ace Local Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in the hospitality or leisure industry. Emphasise any roles where you've developed and executed marketing strategies, as this is crucial for the Local Marketing Manager position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of The Lensbury brand. Mention specific examples of how you've driven member engagement or revenue growth in previous roles to demonstrate your fit for the job.
Showcase Your Communication Skills: Since excellent written and communication skills are essential for this role, ensure your application is free from errors and clearly articulates your thoughts. Use concise language and a professional tone throughout your documents.
Highlight Data-Driven Decision Making: In your application, provide examples of how you've used data to inform marketing decisions. Discuss any tools or methods you've employed to analyse performance and optimise ROI, as this aligns with the responsibilities of the Local Marketing Manager.
How to prepare for a job interview at The Lensbury Resort
✨Know Your Marketing Strategies
Familiarise yourself with various local marketing strategies, especially those relevant to the hospitality industry. Be prepared to discuss how you would develop and execute a marketing plan that aligns with The Lensbury's goals.
✨Showcase Your Communication Skills
As an excellent communicator, you should demonstrate your ability to convey ideas clearly. Prepare examples of how you've effectively engaged members or customers in previous roles, particularly through digital channels.
✨Data-Driven Decision Making
Highlight your experience in analysing marketing data to optimise campaigns. Be ready to discuss specific instances where your data-led insights led to improved ROI, showcasing your analytical skills.
✨Emphasise Team Collaboration
The role involves working closely with various teams, so illustrate your ability to collaborate effectively. Share experiences where you successfully partnered with others to achieve marketing objectives, especially in a management capacity.
