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- Tasks: Lead strategic marketing planning and performance analysis for LEGO Retail.
- Company: Join the iconic LEGO Group, known for creativity and innovation.
- Benefits: Enjoy family care leave, wellness programmes, and a generous colleague discount.
- Why this job: Be part of a collaborative team driving marketing effectiveness in a fun environment.
- Qualifications: Several years in strategic marketing, strong analytical skills, and proficiency in MS Office.
- Other info: Hybrid work policy with an average of 3 days in the office.
The predicted salary is between 43200 - 72000 £ per year.
Are you passionate about strategic marketing planning, data-driven insights, and performance analysis? If so, we have an exciting opportunity for you in LEGO Retail.
Core Responsibilities
- Strategic Planning and Budgeting: Deliver strategic commercial and marketing plans, along with budget recommendations based on data and insights. Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding for planned activities throughout the year.
- Marketing Effectiveness and Optimization: Drive the marketing effectiveness agenda across LR channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs. Continuously challenge and develop the global marketing planning process in collaboration with global and local stakeholders. Leverage CRM / CLV insights for marketing planning.
- Collaboration and leadership: Collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment and knowledge sharing across teams. Part of the LR Marketing Planning and Performance team, driving synergy and collaboration across the team.
Please note that relocation assistance is not offered for this role.
Do you have what it takes?
- Several years’ experience within strategic marketing planning, budget management and/or marketing performance analysis.
- Demonstrated proficiency in numerical analysis, ability to analyze and interpret large datasets, translating them into actionable insights.
- A well-rounded and continuous improvement mentality. Strong commercial savvy, preferably in a retail setting.
- Proficiency in MS Office Suite. Confident with marketing mix management & reporting tools.
- Pragmatic, structured and open working style.
- Advanced skills in partner management, change management, and process improvement.
What’s in it for you?
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Senior Marketing Planning & Performance Manager to LEGO® Retail employer: the LEGO Group
Contact Detail:
the LEGO Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Planning & Performance Manager to LEGO® Retail
✨Tip Number 1
Familiarise yourself with LEGO's marketing strategies and recent campaigns. Understanding their approach will help you speak confidently about how your experience aligns with their goals during interviews.
✨Tip Number 2
Network with current or former employees of LEGO, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be a game-changer in your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven marketing effectiveness in previous roles. Be ready to share metrics and outcomes that demonstrate your ability to optimise marketing strategies.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform marketing decisions. Highlight any tools or methodologies you've employed to analyse performance and drive improvements.
We think you need these skills to ace Senior Marketing Planning & Performance Manager to LEGO® Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in strategic marketing planning, budget management, and performance analysis. Use specific examples that demonstrate your proficiency in numerical analysis and your ability to translate data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience in collaborating with senior leadership and cross-functional teams, as this is crucial for the role.
Showcase Relevant Skills: Emphasise your proficiency in MS Office Suite and any marketing mix management tools you have used. Highlight your commercial savvy, especially if you have experience in a retail setting, as this will resonate well with LEGO Group's requirements.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are key traits for the Senior Marketing Planning & Performance Manager role.
How to prepare for a job interview at the LEGO Group
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in strategic marketing planning. Be ready to share specific examples of how you've developed and executed marketing plans that align with business objectives, particularly in a retail context.
✨Demonstrate Data-Driven Insights
Highlight your proficiency in numerical analysis and your ability to interpret large datasets. Bring examples of how you've used data to drive marketing effectiveness and optimise performance across various channels.
✨Emphasise Collaboration Skills
Since the role involves working closely with senior leadership and cross-functional teams, be prepared to discuss your experience in collaboration. Share instances where you successfully aligned teams towards common goals and facilitated knowledge sharing.
✨Familiarise Yourself with LEGO's Values
Research LEGO's brand values and culture. During the interview, express how your personal values align with theirs and how you can contribute to their mission, especially in terms of creativity and innovation in marketing.
