Senior Manager, Social Content Strategist

Job Description
Are you the master-builder who can develop exciting social content strategies and briefs to inspire the creation of world class content for LEGO Group’s social platforms. If so, we\’d love to hear from you!
This is a 12-month fixed-term contract, covering parental leave

• We’re looking for an experienced senior social strategist who has a deep knowledge and passion of the social media platforms and trends, has experience in developing smart content strategies and frameworks and has worked alongside creative teams to develop world class content to build social communities, drive brand LOVE and create commercial impact.

Skills And Qualifications

• Familiarity with social media platforms such as Meta, Tik Tok, Snapchat, X, Pinterest and LinkedIn and nuanced knowledge of their algorithms.
• Deep understanding of audience platform behaviours, fandoms and organic content.
• Ability to develop social media content strategies, content frameworks and creative briefings to inspire and supporting the creation of world class content.
• Excellent analytical skills; understanding digital channel and content measurement and connecting digital KPIs with overall marketing and business objectives, optimising content creation, use and performance.
• On the pulse of culture, understanding of the zeitgeist, aware of the trends that are shaping society and finding ways to connect our brand into culture in authentic ways.
• Enjoy working in a team and comfortable to give feedback.
• Strong verbal, written and presentation skills.

Core Responsibilities

• Create and define social media content strategies and frameworks for the LEGO social media platforms
• Work alongside social lead and creative teams to help inspire, craft and optimise world class content to increase LEGO brand Love, grow the communities across our channels
• Proactive thinking on ways to elevating the content and concepts to pilot, not just in briefs but in the day-to-day by keeping an eye on data, trends, platform updates.
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Work alongside other parts of the business to write effective creative briefs with clear objectives, inspiring insights and strong understanding of audiences, social listening, trends and channel thinking
• Strong storytelling, persuasive pitching and partner engagement to get teams and senior stakeholders excited and onboard with your thinking
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
• The social world is your playground, your thumbs get a daily work out from the scrolling!

Play your part in our team succeeding
The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience and channel behaviours; to inspire and frame creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid.
Do you have what it takes?

• Significant experience in a social strategy role.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans.
• Experience of working with channels / media owners to develop creative and executional thinking.
• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts.
• Excellent communication skills – written, verbal, and emotional to be a key member of our team.
• Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence.
• Passion for creating communication work that has an impact, that matters and that’s memorable.

Preferred

• Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity.
• Excellent presentation skills.
• Big team and cross-org collaborations.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you\’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you\’ll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you\’ll be rewarded through our bonus scheme.
Workplace – When you join the team you\’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today. #J-18808-Ljbffr