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- Tasks: Lead global media strategies to boost LEGO® Retail's shopper engagement and brand awareness.
- Company: Join the iconic LEGO® brand, known for creativity and fun.
- Benefits: Enjoy family care leave, insurance, wellbeing resources, and a generous colleague discount.
- Why this job: Shape the future of retail communications for a beloved global brand.
- Qualifications: Extensive PR experience, strong communication skills, and a passion for retail marketing.
- Other info: Hybrid work model with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Are you interested in helping to shape and amplify one of the world’s most beloved family brands? Bring your passion and drive as a strategic earned media communicator to drive shopper awareness, engagement, and conversion for our Brand Retail stores and eCommerce site!
Core responsibilities
- Orchestrate insights‑led global earned media strategy supporting LEGO® Retail commercial and marketing objectives to ignite earned media conversations that reinforce channel awareness and value proposition.
- Originate global earnable campaigns for a slate of key exclusive product launches & shopper occasions, including PR and Influencer engagement driving "end‑to‑end" campaign planning and activation.
- Be the voice of retail earned media / PR within LEGO® Retail, Branded Channels and global marketing teams, ensuring earned channel prioritization and inclusion in integrated commercial plans.
- Enable regional / local market teams to adapt & activate global retail campaigns across relevant channels (e.g. PR, Influencers, social media, deep fans, events, etc.).
- Oversee campaign evaluation to ensure consistency and executional excellence, measuring, sharing, and actioning relevant learnings.
- Brief and manage agencies to support earned media campaign needs.
- Leverage resources of the global communications team to provide communication support to SVP of LEGO® Retail and team.
Do you have what it takes?
- Extensive experience in a PR / communications role or similar, ideally with a premium consumer brand or global retailer.
- Shown success in supporting executives with internal and external communications.
- In depth understanding of earned media strategy, media landscape, influencer engagement, and earned channel interdependencies with other parts of the marketing mix, particularly digital media.
- Solid commercial understanding, preferably from a Retail environment, or related experience creating shopper and retail marketing solutions for brands.
- Demonstrated success in influence, great instinct and decision making to create successful integrated comms programs.
- Strong presentation skills and a concise, precise communicator.
- Confident project management, planning and organizational skills, delivering multiple priorities simultaneously at scale, with speed.
- Proven collaborator excelling in relationship building, partner management and teamwork.
What’s in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
- Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race / ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO® team today.
Senior Manager, Global Retail Communications employer: the LEGO Group
Contact Detail:
the LEGO Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Global Retail Communications
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at LEGO or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous PR campaigns and how they drove engagement. This will help you stand out and demonstrate your expertise in earned media strategy.
✨Tip Number 3
Be ready for the spotlight! Practice your presentation skills and be prepared to discuss how you would approach the role. Confidence is key, so show them you’re the right fit for the team!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the LEGO family.
We think you need these skills to ace Senior Manager, Global Retail Communications
Some tips for your application 🫡
Show Your Passion: When you write your application, let your enthusiasm for the LEGO brand shine through! We want to see how your passion aligns with our mission to inspire creativity and imagination.
Tailor Your Experience: Make sure to highlight your relevant experience in PR and communications. We’re looking for someone who understands the retail landscape, so connect your past roles to the responsibilities outlined in the job description.
Be Clear and Concise: We appreciate a straightforward approach. Keep your application clear and to the point, showcasing your skills and achievements without unnecessary fluff. Remember, we love great communicators!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at the LEGO Group
✨Know Your Brand Inside Out
Before the interview, dive deep into LEGO®'s history, values, and recent campaigns. Understanding their brand ethos will help you articulate how your experience aligns with their mission and how you can contribute to their global retail communications.
✨Showcase Your PR Expertise
Prepare specific examples of successful PR campaigns you've led, especially those involving influencer engagement or retail marketing. Be ready to discuss the strategies you used and the results achieved, as this role heavily relies on earned media strategy.
✨Demonstrate Collaboration Skills
Since this position requires working closely with various teams, think of instances where you've successfully collaborated across departments. Highlight your relationship-building skills and how they contributed to campaign success, as teamwork is key in this role.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in retail communications. Prepare by thinking through potential scenarios related to campaign planning and execution, and how you would leverage insights to drive shopper engagement.
