Senior Manager, Adults Audience Portfolio Category Lead

Senior Manager, Adults Audience Portfolio Category Lead

Join to apply for the Senior Manager, Adults Audience Portfolio Category Lead role at the LEGO Group.

Job Description

Internal Skyline Senior Manager level. Ready to lead a transformational shift for one of our key audiences? We’re looking for an experienced Retail Category Management and eCommerce expert to drive retail excellence and champion our Adults audience on a global stage. Be the thought leader who brings data‑driven insight and bold ideas to the table, taking our retail execution for adult‑focused products to the next commercial level.

We offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office and 2 days from home. No relocation assistance is offered for this position. The closing date for applications is Friday 2nd January.

Core Responsibilities

• Elevate the impact of our Adults focused portfolio in existing channels and expand our offering into new Adults‑relevant channels.
• Partner with Market Groups across the globe to ensure a strong link from the Adults focus in the annual Integrated Commercial Plans (ICP) into Regional & Market level plans and Customer Joint Business Plans (JBPs).
• Build the compelling commercial storyline for retailers that secures buy‑in and win‑win engagement to our retail ambitions for LEGO® Adults.
• Develop, deploy, and govern the Customer Value Proposition & Go‑To‑Market guidelines for LEGO® Adults audience.
• Ensure LEGO® Group Global Channel Strategy reflects our ambition with Adults.
• Be the voice of our LEGO® Adults audience in all commercial forums, including Markets & Channels Leadership Teams and project workstreams.
• Leverage your experience across both eCommerce and bricks & mortar retail to ensure omni‑channel thinking in all projects.

Qualifications

• Proven Category & eCommerce Leadership, experience in global category management within a large international manufacturer, complex brick & mortar retailer, CPG or FMCG.
• Senior Stakeholder Management, confident working with and influencing senior leaders across functions, with a track record of leading complex, high‑impact projects. No direct reports have been allocated to this role.
• Data‑Driven Commercial Insight, strong analytical skills with the ability to build and interpret models, translate insights into action, and guide strategic decisions.
• Strategic Agility, able to balance big‑picture thinking with pragmatic execution, thriving in complexity and ambiguity.
• Transformational Leadership, history of driving commercial change through creativity, innovation, and effective change management.
• Inclusive & Forward‑Thinking Mindset, a role model for diversity, inclusion, and fresh perspectives, unafraid to challenge the status quo and unlock new opportunities.
• Fluent in English, both written and verbal.
• The legal right to live and work in the UK or Denmark.

Play Your Part in Our Team Succeeding

As part of the Global Channel Excellence Management team, you’ll be at the forefront of shaping how the LEGO® Group connects with its Adults audience across retail and eCommerce. This is a unique chance to set the ambition, craft the story, and drive execution that will transform one of our fastest‑growing audiences. This is an individual contributor role with no direct reports.

What’s In It For You?

• Family Care Leave – Enhanced paid leave options for important times.
• Insurances – Life and disability insurance coverage for peace of mind.
• Wellbeing – Resources and benefits to nurture physical and mental wellbeing.
• Colleague Discount – Generous colleague discount from day 1.
• Bonus – Rewarded through the bonus scheme when goals are reached.
• Workplace – Hybrid policy: an average of 3 days per week in the office.

Equity & Inclusion Statement

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion). We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank You

Just imagine building your dream career. Then make it real. Join the LEGO® team today.