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- Tasks: Lead the Global Influencer Marketing Team and develop innovative influencer strategies.
- Company: Join The LEGO Group's internal agency, a creative and collaborative environment.
- Benefits: Enjoy family care leave, generous discounts, and a hybrid work policy.
- Why this job: Make a real impact in influencer marketing for a beloved global brand.
- Qualifications: Proven experience in influencer marketing and strong people management skills.
- Other info: Be part of a diverse team committed to creativity and children's rights.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Senior Global Influencer Strategy Lead (Maternity Cover). This fixed-term position (maternity cover) is part of Our LEGO Agency, the internal agency of The LEGO Group and leads our Global Influencer team. This team is responsible for managing global influencer projects and integrating them into our broader marketing campaigns. The team collaborates closely with local influencer teams, in collaboration with our localised hubs, to align global strategies with local insights. The role sits on the leadership team of the Social First Creative and Influencer team, reporting into the Head of Social First Creative and Influencer.
We are seeking an experienced influencer marketing leader with a strong background in people management and the ability to set global influencer marketing strategies. This role will work in close partnership with our social media team, as well as our PR and Fandom teams, to ensure that influencer collaborations align with The LEGO Group\’s overarching earned media strategy.
Key Responsibilities
- Lead the Global Influencer Marketing Team within The LEGO Group’s internal agency, including managing a team of five members.
- Work closely with Our LEGO Agency’s creative teams to develop best-in-class creator briefs that lead to excellent creator content.
- Set the direction for The LEGO Group’s global influencer strategy and collaborate with creative and channel teams to effectively integrate influencers into global campaigns.
- Act as a people leader, overseeing and supporting the team in executing influencer marketing campaigns from start to finish, both internally and with external partners.
- Liaise with local influencer leads through our regional influencer leads to implement the global-to-local influencer strategy.
- Collaborate with other channel owners and our strategy and creative teams to develop integrated marketing plans.
- Own and optimize our global influencer marketing processes, including the utilization of our creator database tool.
- Serve as a key member of the Social First Creative and Influencer Leadership team, setting direction for the wider department at large.
Essential Skills and Experience
- Proven track record in influencer marketing and social media, with clear examples of developing and delivering influencer marketing strategies.
- Exposure to people management, with examples of guiding, mentoring, or managing others.
- A strong passion for collaboration and working with a range of stakeholders.
- A comprehensive understanding of influencer measurement metrics.
- A proven commitment to diversity and inclusion in influencer marketing.
Desirable
- A strong and demonstrated commitment to brand safety and brand governance.
- Experience working across kids communications, or within a toy brand.
- Experience in database management and influencer measurement tools.
- Experience with, and a passion for integrating Influencer work into cross-ecosystem marketing campaigns.
What’s in it for you?
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing – Resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – Generous colleague discount from day 1.
- Bonus – If eligible, you’ll be rewarded through our bonus scheme when goals are reached.
- Workplace – Hybrid work policy with an average of 3 days per week in the office; policy discussed during recruitment.
Equal Opportunity and Safeguarding
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Application Note
Applications are reviewed on an ongoing basis. We may amend or withdraw our jobs at any time, including prior to any advertised closing date. If you’re interested in this role, apply as soon as possible.
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Senior Global Influencer Strategy Lead (Maternity Cover) employer: the LEGO Group
Contact Detail:
the LEGO Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Influencer Strategy Lead (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the influencer marketing space, especially those who might know someone at The LEGO Group. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies showcasing your past influencer campaigns. When you get the chance to chat with hiring managers, share how you've successfully integrated influencers into marketing strategies.
✨Tip Number 3
Be proactive! If you see an opportunity at The LEGO Group, don’t just wait for the formal application process. Reach out directly through our website or social media channels to express your interest and ask questions.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest in influencer marketing and social media. Being able to discuss current trends and how they could apply to The LEGO Group will show you're not just qualified, but passionate about the industry.
We think you need these skills to ace Senior Global Influencer Strategy Lead (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in influencer marketing and people management. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Show Your Passion: Let your enthusiasm for collaboration and creativity shine through in your application. We love candidates who are genuinely excited about working with influencers and integrating them into broader marketing strategies.
Be Specific with Examples: When discussing your past experiences, use specific examples that demonstrate your success in developing and executing influencer marketing strategies. We’re looking for clear evidence of your impact in previous roles!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at the LEGO Group
✨Know Your Influencer Marketing Inside Out
Make sure you brush up on the latest trends and metrics in influencer marketing. Be ready to discuss specific strategies you've implemented in the past and how they align with The LEGO Group's goals. This shows you're not just familiar with the field, but that you're passionate about it too!
✨Showcase Your People Management Skills
Prepare examples of how you've successfully led teams in previous roles. Highlight your mentoring style and how you've supported team members in executing campaigns. This is crucial since the role involves managing a team of five, so demonstrating your leadership experience will set you apart.
✨Collaborate Like a Pro
Since this position requires working closely with various teams, think of instances where you've collaborated effectively with different stakeholders. Be ready to share how you’ve integrated influencer strategies into broader marketing campaigns, as this will show your ability to work cross-functionally.
✨Emphasise Diversity and Inclusion
The LEGO Group values diversity and inclusion, so come prepared to discuss how you've incorporated these principles into your influencer marketing strategies. Share specific examples that demonstrate your commitment to creating inclusive campaigns, which will resonate well with their ethos.
