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- Tasks: Lead category strategy and drive commercial impact for LEGO Retail.
- Company: Join the iconic LEGO Group, inspiring creativity and play worldwide.
- Benefits: Enjoy hybrid work, family care leave, generous discounts, and a bonus scheme.
- Why this job: Shape unforgettable shopper experiences and contribute to LEGO's mission of inspiring future builders.
- Qualifications: Proven experience in global retail, strategic category management, and strong analytical skills required.
- Other info: Diversity and inclusion are core values; all backgrounds encouraged to apply.
The predicted salary is between 43200 - 72000 £ per year.
Are you passionate about shaping category strategy and driving commercial impact? We’re looking for a Senior Category Manager to join our Global Category Management & Promotions team at LEGO Retail for a 12-month contract. In this high-impact role, you’ll use shopper insights and data to shape long-term strategies, optimise product offerings, and unlock growth opportunities across our global, omni-channel retail business. Collaborating closely with teams across Retail, Product, Commercial and Marketing, you’ll help deliver stronger shopper value and brand performance in LEGO branded channels.
Core Responsibilities:
- Take ownership of a defined product category, helping shape and deliver the LEGO Retail strategy to drive performance and support growth.
- Partner with key teams across marketing, promotions, membership, and demand planning to develop effective category and audience plans.
- Leverage customer, shopper, and market data to uncover insights and identify category growth opportunities at both micro and macro levels.
- Build market entry strategies and product positioning plans that enhance competitiveness, revenue, and profitability.
- Contribute to Integrated Commercial Planning (ICP), aligning category investments with long-term brand building and short-term business goals.
- Lead initiatives that improve category performance, optimise margins, and increase consumer sales, while also informing product strategy and pricing.
Do You Have What It Takes:
- Proven experience working in a global facing role, across cross-cultural environments, such as within Retail, FMCG, CPG, Toys & Entertainment.
- Experience in strategic category management role.
- Strong analytical approach with a data-driven, results-focused approach.
- Deep understanding of consumer behaviour, the retail landscape, and commercial levers.
- Demonstrated success driving impact in global retail settings across markets and functions.
- Skilled in project/portfolio management and collaborator influence.
What’s in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Senior Category Manager - 12 month contract employer: the LEGO Group
Contact Detail:
the LEGO Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category Manager - 12 month contract
✨Tip Number 1
Familiarise yourself with LEGO's brand values and mission. Understanding their commitment to creativity and children's rights will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Network with current or former employees of LEGO, especially those in category management roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when discussing your experience.
✨Tip Number 3
Prepare specific examples of how you've used data to drive category strategy in previous roles. Highlighting your analytical skills and results-focused mindset will demonstrate your capability to excel in this position.
✨Tip Number 4
Stay updated on trends in the retail and toy industries. Being knowledgeable about market dynamics and consumer behaviour will allow you to engage in meaningful discussions during interviews, showing your passion for the role.
We think you need these skills to ace Senior Category Manager - 12 month contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category management, retail, and data analysis. Use specific examples that demonstrate your ability to drive commercial impact and shape category strategy.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the LEGO brand and how your skills align with the role. Mention your experience in cross-cultural environments and your analytical approach to category management.
Showcase Relevant Achievements: Include quantifiable achievements in your application that reflect your success in previous roles. For instance, mention any growth opportunities you identified or strategies you implemented that led to increased sales or improved margins.
Highlight Collaboration Skills: Since the role involves working closely with various teams, emphasise your collaboration skills. Provide examples of successful partnerships you've had in past roles, particularly in marketing, promotions, or demand planning.
How to prepare for a job interview at the LEGO Group
✨Understand the LEGO Brand
Before your interview, take some time to research LEGO's brand values and mission. Understanding their commitment to creativity and children's rights will help you align your answers with their core principles.
✨Showcase Your Analytical Skills
As a Senior Category Manager, you'll need to demonstrate a strong analytical approach. Be prepared to discuss specific examples of how you've used data to drive category growth or optimise product offerings in previous roles.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams such as marketing and demand planning. Think of examples where you've successfully collaborated across departments and be ready to share these experiences during the interview.
✨Highlight Your Global Experience
Given the global nature of the role, it's important to highlight any experience you have working in cross-cultural environments. Discuss how you've navigated different markets and adapted strategies to meet diverse consumer needs.
