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- Tasks: Create and manage exciting paid social media campaigns for LEGO.
- Company: Join the iconic LEGO Group, known for creativity and innovation.
- Benefits: Enjoy a hybrid work model with flexibility and great corporate perks.
- Why this job: Be part of a dynamic team driving digital marketing and brand growth.
- Qualifications: Experience in paid social media strategy and campaign management is essential.
- Other info: Work closely with global teams in a collaborative environment.
The predicted salary is between 43200 - 72000 £ per year.
Join us as our next Paid Social (Digital) Marketing Manager at the LEGO Group. In this role, you will craft impactful social media campaigns across paid social and proximity channels, boosting brand awareness, footfall, and sales for LEGO Retail. You will manage media agencies, collaborate across teams, and champion digital innovation with a shopper-first mindset. We offer a hybrid working model called Best of Both, requiring 3 days in the office and 2 days remote. No relocation assistance is provided.
Core Responsibilities
- Develop and execute globally focused paid social campaigns.
- Support media deployment and optimization alongside the Senior Digital Manager.
- Manage media agencies to ensure smooth campaign execution.
- Oversee creative feedback for high-quality campaign delivery.
- Implement hyper-local marketing strategies to increase store and LEGO.com traffic.
- Lead social tools and product feeds implementation, ensuring top performance.
- Contribute to building digital expertise within the team.
Required Skills and Experience
- Proven expertise in Paid Social media strategy, campaign execution, and measurement.
- Experience managing external agencies, vendors, and budgets.
- Strong understanding of social platforms (Facebook, Instagram, Pinterest, Reddit) and analytics tools.
- Ability to connect digital KPIs to business goals with a creative, shopper-centric approach.
- Excellent communication, collaboration, and process improvement skills.
This role is part of LEGO Retail’s Global Retail Marketing team, working closely with multiple locations including Billund, London, and Boston. We review applications continuously and encourage early application.
Paid Social (Digital) Marketing Manager employer: the LEGO Group
Contact Detail:
the LEGO Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social (Digital) Marketing Manager
✨Tip Number 1
Familiarise yourself with LEGO's brand values and marketing strategies. Understanding their unique approach to digital marketing will help you tailor your conversations during interviews and demonstrate your alignment with their goals.
✨Tip Number 2
Network with current or former employees of LEGO, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Stay updated on the latest trends in paid social media marketing. Being able to discuss recent developments or successful campaigns in your interview will showcase your passion and expertise in the field.
✨Tip Number 4
Prepare specific examples of past campaigns you've managed, particularly those that involved collaboration with agencies. Highlighting your experience in managing budgets and achieving KPIs will resonate well with the hiring team.
We think you need these skills to ace Paid Social (Digital) Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid social media strategy and campaign execution. Use specific examples that demonstrate your expertise in managing media agencies and budgets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the LEGO Group's goals. Mention your understanding of social platforms and how you can contribute to their brand awareness and sales.
Showcase Relevant Experience: When detailing your work history, focus on roles where you've successfully executed paid social campaigns. Include metrics or KPIs that showcase your impact on previous projects.
Highlight Collaboration Skills: Since this role involves working closely with various teams, emphasise your communication and collaboration skills. Provide examples of how you've worked effectively with others to achieve common goals.
How to prepare for a job interview at the LEGO Group
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of successful paid social campaigns you've managed. Highlight the strategies you used, the results achieved, and how they align with business goals.
✨Demonstrate Agency Management Skills
Since managing media agencies is a key part of the role, come ready to share your experiences in collaborating with external partners. Discuss how you ensured smooth execution and optimised campaigns.
✨Familiarise Yourself with Social Platforms
Make sure you have a strong understanding of the social platforms mentioned in the job description. Be ready to discuss their unique features and how you would leverage them for LEGO's campaigns.
✨Emphasise Collaboration and Communication
This role requires excellent collaboration skills. Prepare examples of how you've worked effectively with cross-functional teams and communicated campaign insights to stakeholders.
