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- Tasks: Shape LEGO's social media strategy for Older Kids and Teens, driving engagement and growth.
- Company: Join the LEGO Group, a beloved global brand inspiring creativity and play.
- Benefits: Enjoy family care leave, insurance coverage, wellbeing resources, and a generous colleague discount.
- Why this job: Influence how LEGO connects with the next generation through innovative social media strategies.
- Qualifications: Experience in social media strategy, especially with platforms like TikTok and Snapchat, is essential.
- Other info: Hybrid work policy allows flexibility with an average of 3 days in the office.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Older Kids / Teens Social Strategist role at the LEGO Group
Join to apply for the Older Kids / Teens Social Strategist role at the LEGO Group
Job Description
Are you passionate about shaping how global brands connect with the next generation through social media? We’re looking for a strategic problem solver who understands what inspires and engages Older Kids and Teens online. In this role, you’ll play a key part in defining LEGO’s global approach to social media for this dynamic audience—translating insights, trends, and platform knowledge into strategies that drive real impact across channels. If you’re ready to influence how one of the world’s most beloved brands shows up in the social space, we’d love to hear from you.
Job Description
Are you passionate about shaping how global brands connect with the next generation through social media? We’re looking for a strategic problem solver who understands what inspires and engages Older Kids and Teens online. In this role, you’ll play a key part in defining LEGO’s global approach to social media for this dynamic audience—translating insights, trends, and platform knowledge into strategies that drive real impact across channels. If you’re ready to influence how one of the world’s most beloved brands shows up in the social space, we’d love to hear from you.
No relocation assistance is offered for this position.
Core Responsibilities
- Leverage the global social media strategy and existing ecosystem to find opportunities, efficiencies, and enablers that drive audience growth and consumer sales among Older Kids (including Teens), clearly defining social media’s role within this.
- Define the global social strategy for engaging Teens at both channel and content levels, partnering with the dedicated Social Media Manager to enable effective and impactful market activations.
- Collaborate with Product Marketing, Media, Planning, and Influencer teams to develop a cohesive and integrated approach to engaging Older Kids and Teens across all touchpoints.
- Use audience insights to inform strategic testing and measurement frameworks, driving continual optimisation of content and campaign effectiveness.
- Enable the Editorial team to plan effectively against strategic priorities, aligning key moments and tentpole activations for successful rollout.
- Bring platform expertise, trend awareness, and deep understanding of Older Kids’ and Teens’ passions into the strategy—ensuring agility and responsiveness within a fast-paced social media environment.
Play your part in our team succeeding
The Global Social Media team enables the LEGO Group to reach, recruit, and retain audiences through engaging content and meaningful conversations on the platforms they love. Driving the global social media strategy from within the Direct Consumer Engagement division, they are shaping vision, direction, and best practices that empower the business. With a focus on both new audiences and loyal fans, they strive to build authentic relationships that connect people of all ages to the LEGO brand in inspiring and lasting ways.
Do you have what it takes?
- Solid experience in social media strategy and marketing for a global brand or agency, with prove expertise in video gaming, entertainment, and/ or sports marketing.
- Strong understanding of the Social Media landscape, including platforms and formats.
- Proven experience in creating strategies for Snapchat, TikTok, Meta and YouTube is a requirement.
- Deep understanding of social media analytics, algorithms, and channel health metrics
- Excellent communication skills, including cross- functional, peer and senior partners
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you\’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you\’ll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you\’ll be rewarded through our bonus scheme.
Workplace – When you join the team you\’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
What are you waiting for? Apply now!
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you\’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you\’ll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you\’ll be rewarded through our bonus scheme.
Workplace – When you join the team you\’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Industries
Manufacturing
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Older Kids / Teens Social Strategist employer: the LEGO Group
Contact Detail:
the LEGO Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Older Kids / Teens Social Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially those that resonate with older kids and teens. Follow popular influencers and brands on platforms like TikTok and Snapchat to understand what content engages this demographic.
✨Tip Number 2
Network with professionals in the social media and marketing fields. Attend industry events or webinars focused on youth engagement strategies to build connections and gain insights that could set you apart in your application.
✨Tip Number 3
Showcase your understanding of analytics by discussing how you've used data to inform social media strategies in past roles. Be prepared to share specific examples of campaigns you've optimised based on audience insights.
✨Tip Number 4
Demonstrate your passion for the LEGO brand and its values. Engage with their social media channels and participate in discussions about their campaigns to show your genuine interest and understanding of their target audience.
We think you need these skills to ace Older Kids / Teens Social Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Older Kids / Teens Social Strategist position. Tailor your application to highlight your relevant experience in social media strategy, particularly with platforms like Snapchat, TikTok, Meta, and YouTube.
Showcase Your Expertise: In your CV and cover letter, emphasise your solid experience in social media marketing for global brands. Include specific examples of successful campaigns you've managed, especially those targeting older kids and teens, to demonstrate your understanding of this audience.
Highlight Analytical Skills: Make sure to mention your proficiency in social media analytics and algorithms. Provide examples of how you've used data to inform strategies and optimise content effectiveness, as this is crucial for the role.
Craft a Compelling Cover Letter: Your cover letter should not only express your passion for the role but also reflect your understanding of LEGO's brand values and how you can contribute to their mission. Use engaging language and be sure to connect your personal interests with the company's focus on creativity and play.
How to prepare for a job interview at the LEGO Group
✨Know Your Audience
Familiarise yourself with the interests and behaviours of Older Kids and Teens. Understand what engages them on platforms like TikTok and Snapchat, as this will help you demonstrate your ability to connect with this demographic during the interview.
✨Showcase Your Social Media Expertise
Be prepared to discuss your experience with various social media platforms, especially those relevant to the role. Highlight any successful campaigns you've managed and how you used analytics to drive strategy and engagement.
✨Demonstrate Strategic Thinking
Think about how you would approach developing a global social media strategy for LEGO. Be ready to share ideas on how to leverage trends and insights to create impactful content that resonates with the target audience.
✨Prepare Questions
Have thoughtful questions ready for your interviewers. This shows your genuine interest in the role and the company. Ask about their current strategies for engaging Teens and how they measure success in their campaigns.