Manager, Paid Social Media Activation

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Ready to shape the future of digital advertising for the LEGO Group in Western Europe?

The Global Media Activation Team needs an experienced media leader to drive paid social media strategy and activation.

Core Responsibilities

• Serve as the key regional partner to Business Unit Leads, overseeing paid social media timelines, campaign execution, and performance updates, with a strong focus on YouTube and other Paid Social platforms.
• Translate global marketing plans into tailored regional paid social media strategies, guiding platform mix, budget allocation, targeting, ad formats, and flighting while ensuring alignment with global governance standards and regional goals.
• Lead and provide direction for a regional team that oversees paid social media campaigns in Western Europe as the team expands, ensuring alignment with global standards and elevating campaign quality.
• Oversee media team\’s pacing, performance, and campaign health, collaborating with analytics teams on reporting, brand lift studies, and performance storytelling for optimizations and insights.
• Co-create internal playbooks and systems to support the growth of in-house media capabilities, improving workflow and clarity through cross-functional collaboration.
• Analyze cost-efficiency by tactic/platform to identify areas for smarter media investment.
• Contribute to global knowledge sharing by packaging regional findings and collaborating with the other regional leads on strategy refinement.

Please note This role is a 9-month parental cover role based in our London or Copenhagen HUB, and we offer a hybrid working model, which includes 3 days in the office and 2 days working from home. No relocation assistance is offered for this role.

Play your part in our team succeeding

The Global Media Activation team is at the forefront of shaping how the LEGO Group connects with kids, parents, and fans through world-class digital advertising. This newly formed team is crucial in developing the LEGO Group\’s advertising excellence.

This role is pivotal in bringing that vision to life regionally, acting as the go-to expert for paid social media campaign execution, planning, and performance.

By supporting local Business Units and integrating global strategy, this position directly contributes to optimizing media spend, enhancing campaign effectiveness, and building robust internal processes that will define the future of our digital presence.

Do you have what it takes?

• Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a strong focus on YouTube and social media.
• Proven ability to lead a team of individual contributors (or demonstrated leadership potential in managing projects/initiatives with cross-functional teams).
• Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, Sprinklr, and other major social platforms.
• Strong skills in campaign analysis, insights, and optimization recommendations, with an analytical approach to distill data into actionable insights.
• Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms, demonstrating comfort in translating strategic goals into actionable media plans.
• Adaptability to thrive in environments with evolving processes and structures, energized by building something new and shaping foundational ways of working.
• Collaborative and adaptable communicator who thrives in cross-functional conversations and comfortable working with internal and external partners.

Nice to have

• Background in digital media planning or account management at a brand, agency or media partner, with hands-on campaign activation experience.
• Familiarity advertising on made-for-kids content and COPPA compliance.
• Work independently with advanced knowledge, tasks are assigned with limited or no explanation
• Handling conflicts in negotiation with some guidance
• May manage ad-hoc projects or processes with support from senior colleagues

What’s in it for you?

Here is what you can expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you\’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you\’ll be rewarded through our bonus scheme.

Workplace – When you join the team you\’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.