At a Glance
- Tasks: Shape the global LEGO® brand marketing plan with strategy and consumer insights.
- Company: Join the iconic LEGO Group, fostering creativity and inclusivity.
- Benefits: Enjoy family care leave, insurance coverage, wellbeing resources, and a generous colleague discount.
- Other info: Flexible hybrid working model and a commitment to diversity and children's rights.
- Why this job: Make a real impact by connecting insights and strategies for long-term growth.
- Qualifications: Experience in developing end-to-end marketing plans and campaigns is essential.
The predicted salary is between 56250 - 68750 £ per year.
Just imagine shaping a global marketing plan that connects consumer insight, marketing effectiveness and long-term growth. Then make it real.
About the role
As our Senior Manager, Plan Design - Global Marketing Planning, you’ll help shape the global LEGO® brand marketing plan, bringing together strategy, insights, analysis and campaign development. You’ll turn different inputs into clear choices and narratives, connecting marketing strategy with coordinated plans and execution.
Required Qualifications
- Applied consumer insights when designing and developing marketing strategy.
- Used marketing analytics in marketing campaign development to evaluate marketing effectiveness.
- Developed marketing campaigns from strategy through deployment, including brief design, agency management and campaign management.
- Built end-to-end marketing plans with marketing and leadership stakeholders.
- Designed and developed marketing strategy to support long-term growth.
- Created marketing narratives from analysis to decisions in end-to-end marketing plans, including brand and retail data analysis.
Preferred Qualifications
- Managed conflicting or overlapping demands from marketing and leadership stakeholders when developing end-to-end marketing plans.
What you’ll build
- Help develop the global LEGO brand marketing plan, connecting strategy, consumer insight and marketing effectiveness.
- Turn analysis into clear narratives and choices that support end-to-end marketing planning.
- Contribute to scenario planning and connect different priorities into a coordinated marketing plan.
- Help PMD leadership make informed choices on marketing opportunities, priorities and long-term investment areas.
If you’ve worked in a role where you developed end-to-end marketing plans and campaigns, you’ll feel at home here. What matters most is connecting insight, analysis and strategy into plans that teams can act on.
Life on the team
You’ll join a team focused on global marketing planning and creating clarity across interconnected priorities. The work brings together different perspectives across marketing and leadership teams. You’ll present clear narratives, manage projects through different stages and help turn varied inputs into a shared direction. There’s room to shape how the work comes together while keeping long-term growth in sight.
What success looks like
You’ll help bring greater clarity and coordination to global marketing planning, connecting insights with clear choices. As the team’s focus develops over the next 12–18 months, you’ll contribute to scenario planning and stronger narrative building. Working closely with marketing and leadership stakeholders, you’ll help turn complex inputs into comprehensive marketing plans.
What’s in it for you?
Here is what you can expect:
- Family Care Leave: We offer enhanced paid leave options for those important times.
- Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing: We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount: We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus: We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
Your workplace:
Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO® team today.
Senior Manager, Plan Design - Global Marketing Planning in London employer: the LEGO Group
The LEGO Group is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for those passionate about inspiring creativity in families and LEGO enthusiasts. With flexible hours and competitive pay, employees enjoy opportunities for personal growth and development while working in a fun, interactive environment that prioritises safety and cleanliness.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Plan Design - Global Marketing Planning in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for the LEGO Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like the LEGO Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with the LEGO Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at the LEGO Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Plan Design - Global Marketing Planning in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit the LEGO Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of the LEGO Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about the LEGO Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at the LEGO Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at the LEGO Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At the LEGO Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
