At a Glance
- Tasks: Create engaging digital content and tell inspiring stories for the LEGO Group's news channels.
- Company: Join the LEGO Group, a globally loved brand with a strong commitment to creativity and storytelling.
- Benefits: Enjoy family care leave, life insurance, wellbeing resources, and a generous colleague discount.
- Other info: Hybrid work model with opportunities for professional growth and collaboration.
- Why this job: Be part of a dynamic team that shapes storytelling in a rapidly changing media landscape.
- Qualifications: Experience in digital content creation and a knack for platform-native storytelling.
The predicted salary is between 40000 - 50000 £ per year.
Are you a hands‑on digital storyteller with a newsroom instinct, someone who can spot uplifting and inspiring stories and create engaging quality content across the LEGO Group’s own news channels? The LEGO Group is one of the world’s most reputable and well‑loved brands, and we are looking for an experienced, hands‑on digital content manager to help make this happen. This creator role will develop content from first draft to final publish, working closely with communications colleagues and subject matter experts to source and shape stories across product and manufacturing innovation, workplace and factory investment stories, sustainability, and leadership storytelling.
The role reports to the head of Corporate Communications. You will collaborate closely with colleagues as well as the wider Corporate Brand Communications team to deliver the editorial calendar and day‑to‑day content creation. This role is a one‑year fixed‑term contract. No relocation assistance is offered. The position is based at our London HUB located at 8‑10 New Fetter Lane. Our hybrid working model is three days in office, two days at home weekly.
Core Responsibilities- Develop corporate content from idea to publication, finding strong angles and turning ideas into clear, audience‑first storytelling across the LEGO.com Newsroom, LinkedIn and other social channels, with content built for each platform.
- Run a disciplined editorial cadence, delivering at pace without compromising quality, accuracy, or judgment.
- Collaborate with speed and rigour, partnering with colleagues and experts across the business to gather input quickly, manage approvals, and maintain high standards of accuracy, LEGO tone of voice and governance.
- Drive reach and engagement: apply practical SEO, GEO and platform optimisation to increase reach and engagement.
- Use data insights to improve performance, track results and turn learnings into better formats, visuals and channel choices.
This is a fantastic opportunity to bring new skills to the team and help us evolve our storytelling, so it stays trustworthy, engaging and refreshingly relevant for our audiences in a rapidly changing media landscape.
Do you have what it takes?- Proven track record creating digital content at pace in a newsroom, publisher, platform environment, or with a global brand.
- Platform‑native storytelling, creating the right content for the right platform and understanding what works across formats.
- Hook‑first thinking and strong instincts for what makes people stop, click and engage combined with an editorial nose for a good story.
- Outstanding writer (native‑level English, written and spoken) able to move effortlessly between short‑form copy, longer posts/articles, video scripts and executive voice.
- Data‑informed creativity experience using data to inform content creation that is optimised for platform algorithms and LLMs.
- Strong reputational judgement, understanding of what’s sensitive and high risk, and able to shape content to protect and strengthen brand trust.
- Natural collaborator and self‑starter, confident working across stakeholders and moving work forward.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. If you’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?- Family Care Leave: We offer enhanced paid leave options for those important times.
- Insurances: All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing: We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount: we know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus: We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
- Workplace: When you join the team you’ll be assigned a primary workplace location, i.e. one of our offices, stores or factories. Our hybrid work policy means an average of three days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.
Digital Corporate Content Manager (Fixed-Term Contract) in London employer: the LEGO Group
The LEGO Group is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. With a strong commitment to employee wellbeing, generous benefits including family care leave and a colleague discount, and a focus on professional growth, this role as a Digital Corporate Content Manager provides a unique opportunity to contribute to meaningful storytelling within a globally respected brand. Join us to thrive in a supportive environment that values diverse perspectives and encourages innovative thinking.