At a Glance
- Tasks: Execute and optimise CRM campaigns to engage LEGO fans worldwide.
- Company: Join the iconic LEGO Group, a leader in creativity and play.
- Benefits: Enjoy flexible hybrid work, generous discounts, and wellbeing resources.
- Other info: Dynamic role with opportunities for growth in a fun, inclusive environment.
- Why this job: Be part of a team that inspires creativity and builds lasting relationships.
- Qualifications: Experience in CRM operations and proficiency in HTML and AMPScript required.
The predicted salary is between 35000 - 45000 £ per year.
Are you interested in helping to grow the LEGO Group Membership base by bringing play into more people’s everyday lives and join us in an exciting global role? Join us for an exciting career as “Specialist, CRM Campaign Operations” as part of the Membership & Personalisation team within LEGO Market & Channels Central Marketing. Please note this is a 12-month Parental cover role (Fixed Term Contract) and the work location is in our London HUB and no relocation assistance is offered for this role.
Core Responsibilities
- Reporting to the Senior Manager – CRM Campaign Operations, you will be accountable for high-quality execution and operational craft of CRM campaigns and lifecycle programs.
- The role owns the accuracy, reliability, and efficiency of campaign builds, ensuring campaigns are delivered to standard, on time, and ready for deployment across LEGO branded channels.
- Own the end-to-end execution of assigned CRM campaigns and lifecycle programs within Salesforce Marketing Cloud (and related tooling), including segmentation, personalisation, automation, deployment, and validation.
- Deliver campaigns to agreed timelines and operational standards, taking accountability for readiness prior to deployment.
- Apply disciplined QA across data, personalisation, content, links, and rendering to ensure campaigns meet operational and LEGO brand standards.
- Validate builds before deployment and raise risks early where quality or timing may be compromised.
- Maintain high operational hygiene across assets, data extensions, automations, and templates to ensure scalability and reusability.
- Follow and improve workflows and build standards to increase speed and consistency.
- Create and update documentation and playbooks for the areas you execute, ensuring clarity and ease of reuse for the team.
- Continuously develop platform and operational expertise to improve delivery craft.
- Execute testing plans and optimisation adjustments in partnership with Testing and Performance teams.
- Provide operational feedback to Senior Specialists and the Manager on tooling gaps and improvement opportunities.
- Identify practical improvements in builds, templates, and workflows that reduce manual effort and errors.
- Take ownership of improving how work gets done, not just delivering tasks.
Do you have what it takes?
- Experience in CRM campaign operations or related field.
- Demonstrated success in managing and delivering effective CRM campaigns.
- Proficiency in front-end development languages, with essential expertise in HTML and AMPScript to facilitate effective personalisation.
- Good understanding of CRM platforms and campaign management tools (Salesforce preferred).
- Exceptional project management skills with the capacity to oversee multiple campaigns simultaneously.
- Effective communication and interpersonal skills.
- Diligent with strong organisational abilities.
What’s in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.
CRM Campaign Operations Specialist — Hybrid London employer: the LEGO Group
The LEGO Group is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located in the heart of London, our hybrid work model allows for flexibility while ensuring a strong team connection. With comprehensive benefits including enhanced family care leave, wellbeing resources, and a generous colleague discount, we are dedicated to supporting your professional growth and personal wellbeing as you help us inspire the builders of tomorrow.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Operations Specialist — Hybrid London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at LEGO through LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by practising common CRM campaign questions. We recommend role-playing with a friend or using mock interviews to get comfortable with your answers and showcase your project management skills.
✨Tip Number 3
Show off your passion for personalisation! During interviews, share specific examples of how you've successfully executed CRM campaigns in the past. This will demonstrate your expertise and commitment to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the LEGO team.
We think you need these skills to ace CRM Campaign Operations Specialist — Hybrid London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRM campaign operations. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Skills:Don’t forget to mention your proficiency in HTML and AMPScript! We’re looking for someone who can bring personalisation to life, so give us examples of how you’ve used these skills in past campaigns.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. This will help us see your potential quickly!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the LEGO team!
How to prepare for a job interview at the LEGO Group
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM campaign operations, especially with Salesforce Marketing Cloud. Familiarise yourself with its features and functionalities, as well as any recent updates or changes. This will show that you're proactive and ready to hit the ground running.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple campaigns simultaneously. Be ready to discuss your approach to prioritising tasks and ensuring timely delivery. Highlight any tools or methodologies you use to keep everything organised and on track.
✨Demonstrate Your Technical Proficiency
Since the role requires expertise in HTML and AMPScript, be prepared to discuss your experience with these languages. You might even want to bring along a portfolio of past work or examples of how you've used these skills to enhance personalisation in campaigns.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your interest in the role and the company. Inquire about the team dynamics, current challenges they face in CRM operations, or how they measure the success of their campaigns. This not only shows your enthusiasm but also helps you gauge if the role is the right fit for you.
