Head of Europe Sales, LEGO Education

Job Description

Join the LEGO Education International (LEI) team to bring our customer value proposition to life across Europe.

This is a great leadership opportunity to manage the LEGO Education business in Europe and lead a team of 9 (direct and indirect leadership), ensuring we unlock our full potential and reach more students and classrooms.

Core Responsibilities

1. Market and Team Leadership: Set the vision and performance mandate for the region; embody LEGO values and drive impact of our business across Europe. Grow Germany as priority #1, while succeeding in EU funded tenders across our leading markets of Italy and Spain and Eastern Europe.
2. Manage our partner network: Grow, challenge and adapt the base where required.
3. Advocacy: Be a compelling and energizing advocate for Hands on Learning in market, with educators and decision makers, including government relations in priority markets.
4. Market Analysis and Expansion: Conduct market analysis to identify new opportunities for growth and expansion within the European market. Analyze and maximize the opportunity we have in baseline sales as well as large-scale tender programs.
5. Strategic Planning and Execution: Develop and implement strategic plans to expand and optimize the reseller network across Europe, ensuring alignment with LEGO Education\’s overall business goals.
6. Sales Performance Management: Coach and performance manage Account team; Monitor and analyze sales performance data from resellers, setting targets and metrics, and driving initiatives to deliver sales growth and meet revenue goals.
7. Marketing and Promotion: Collaborate with the marketing team to develop and implement marketing campaigns and promotional activities that support resellers in increasing brand awareness and driving sales.

Play your part in our team succeeding

Starting with the initial release of LEGO MINDSTORMS in 1998, LEGO Education has been at the forefront of building experiences that merge digital and physical play. Today, we have built on this history with products like LEGO Education SPIKE Prime and LEGO Education SPIKE Essential. Working with our Go to Market partners around the world, we believe we can bring classrooms to life through hands-on learning and make a lasting impact on students.

Do you have what it takes?

1. Extensive account/market and people leadership experience. Experience of online sales is essential.
2. Passion for channel management, business execution and STEAM education.
3. Ability to show and model critical thinking; be choiceful in growing our business with the partners. Strong and proven strategic foresight that leads to results.
4. Curiosity and humility – a passion for learning, improving, and building stronger capabilities in yourself and those around you.
5. Proficient digital skills and fluency with data and CRM and the confidence to act on the data.
6. Strong attention to detail with excellent and professional verbal communication and writing skills (proficiency in English is essential).
7. Proven people leadership capabilities, team-oriented and can work with teams globally, with ability to also show indirect management and development with team members.
8. Ability to travel (1 week in 4).

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you\’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you\’ll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you\’ll be rewarded through our bonus scheme.
Workplace – When you join the team you\’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

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