At a Glance
- Tasks: Support performance marketing and customer engagement initiatives for LEGO's digital ecosystem.
- Company: Join the iconic LEGO Group and be part of a creative team.
- Benefits: Enjoy family care leave, wellbeing resources, and a generous colleague discount.
- Other info: Hybrid work policy with excellent growth opportunities in a fun environment.
- Why this job: Gain hands-on experience in digital marketing while connecting with millions of LEGO fans.
- Qualifications: Strong communication skills and interest in digital marketing required.
The predicted salary is between 20000 - 30000 £ per year.
Are you interested in helping grow digital experiences that connect millions of LEGO® fans around the world? Join our Digital Consumer Engagement Marketing team as a Growth Marketing Intern, where you'll gain hands‑on experience supporting performance marketing and customer engagement initiatives across the LEGO digital ecosystem. As part of the Growth Marketing team you will contribute to performance marketing campaigns, creative experimentation, and cross‑functional growth initiatives that help drive growth across our digital products and communities.
Application Requirements
- A current CV detailing your education and/or relevant experiences.
- A cover letter describing why you are interested in and a good fit for this internship as well as your availability (start date / duration / weekly hours).
Eligibility Criteria
- This internship is full‑time (37.5 h/week), based in our London office (minimum 3 days /week on site).
- Candidates must be 18 + years of age and have the right to work in the UK for the full duration of the internship.
- Candidates must be enrolled (at the time of application) in higher education or an equivalent training program/scheme/course.
Core Responsibilities
- Assist in the execution and optimisation of app acquisition and other performance marketing initiatives across key digital marketing channels.
- Support ongoing performance reviews with app and affiliate agencies, helping track actions, opportunities and optimisation plans.
- Coordinate performance marketing and App Store Optimisation (ASO) testing activities.
- Support the development of creative assets for marketing activities.
- Support cross‑functional collaboration to ensure campaigns are delivered on time and aligned with stakeholder expectations.
- Assist in monitoring campaign performance, gathering insights, and preparing updates.
- Help track marketing budgets, purchase processes, and operational activities.
- Coordinate feedback and requirements from internal teams and external partners.
This role will support our Senior App Growth Lead with a primary focus on the day‑to‑day execution of app growth initiatives, while also providing opportunities to contribute across broader Growth Marketing workstreams.
Do you have what it takes?
- Strong communication skills and confidence working with a wide range of stakeholders.
- Excellent organisational skills with strong attention to detail.
- Interest in digital marketing, performance marketing and app acquisition.
- Comfortable working with data, reporting, and performance insights.
- Ability to manage multiple tasks and deadlines simultaneously.
- Proactive mindset with a willingness to learn and take initiative.
- Experience with Microsoft Office, particularly Excel and PowerPoint.
- Adaptable and positive approach to new challenges.
- Fluent English, both written and verbal.
- Basic understanding of marketing fundamentals or consumer behaviour.
What’s in it for you?
- Family Care Leave – enhanced paid leave options for those important times.
- Insurances – life and disability insurance provide protection and peace of mind.
- Wellbeing – resources and benefits to nurture physical and mental wellbeing.
- Colleague Discount – generous discount available from day 1.
- Bonus – rewards through the bonus scheme when goals are reached and you are eligible.
- Workplace – hybrid policy with an average of 3 days per week in the office.
Applications are reviewed on an ongoing basis. However, please note we may amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Growth Marketing Intern employer: the LEGO Group
At LEGO, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a vibrant work culture. As a Growth Marketing Intern in our London office, you'll not only gain invaluable hands-on experience in digital marketing but also enjoy a range of benefits including enhanced family care leave, generous colleague discounts, and a supportive environment that prioritises your wellbeing and professional growth. Join us to be part of a team that values diversity and encourages you to take initiative while contributing to meaningful projects that connect millions of fans worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Intern
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag the LEGO Group when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at the LEGO Group.
We think you need these skills to ace Growth Marketing Intern
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like the LEGO Group want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to the LEGO Group.
Research and Reference:Don't forget to do a bit of homework on the LEGO Group! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at the LEGO Group
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to the LEGO Group—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to the LEGO Group’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at the LEGO Group. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
