At a Glance
- Tasks: Lead global marketing strategies and create impactful brand experiences.
- Company: Join the iconic LEGO Group, fostering creativity and innovation.
- Benefits: Enjoy flexible working, generous discounts, and enhanced family care leave.
- Other info: Be part of a diverse, inclusive culture that values curiosity and creativity.
- Why this job: Shape the future of a beloved brand while driving growth and engagement.
- Qualifications: Proven experience in global marketing strategy and team leadership.
The predicted salary is between 80000 - 100000 £ per year.
Step into a role that crafts how the LEGO brand shows up around the world! The Senior Director, Global Marketing Planning drives the strategic planning, alignment, and orchestration of marketing initiatives across the full owned–earned–shared–paid ecosystem. The focus is on developing cohesive global brand experiences while sparking audience-relevant strategies that support active consumer growth and long-term sales ambitions.
Please note: We offer a flexible hybrid working model known as Best of Both, with 3 days in our London or Copenhagen office and up to 2 days working from home.
Core Responsibilities:- Designing and evolving the global marketing planning framework aligned with overall business direction.
- Steering annual marketing planning cycles in close collaboration with product groups, ecosystem channels, and regional marketing teams to deliver a unified go-to-market approach.
- Managing a team of experienced strategists and planners.
- Turning market trends, competitive signals, and consumer insights into clear strategic guidance.
- Defining important metrics and reporting standards together with the Global Marketing Performance team to track impact and support continuous improvement.
- Championing a culture of curiosity, performance, and innovation across the broader LEGO marketing organisation!
- Setting priorities for budget planning and resource allocation across global marketing campaigns and initiatives.
- Partnering with senior leaders to build recommendations and enable confident decision-making.
Do you have what it takes?
- Deep experience in global marketing strategy and planning, including leadership at a senior level.
- A record of developing global marketing initiatives and guiding teams across regions.
- An analytical approach that turns insights into direction and clarity.
- Strong communication and presentation skills that bring plans to life for diverse stakeholders.
- Comfort navigating large, matrixed organisations and working across geographies.
- A strategic approach paired with an ability to drive differentiation and long-term growth.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career. Then make it real. Join the LEGO® team today.
Required skills: Analytical Skills, Budgeting, Presentation Skills, Team Management
Required languages: English
Global Marketing Planning Director — Hybrid, Growth Leader employer: the LEGO Group
LEGO Group is an exceptional employer that fosters a culture of creativity, curiosity, and inclusivity, making it an ideal place for professionals looking to make a meaningful impact in global marketing. With a flexible hybrid working model, comprehensive benefits including enhanced family care leave, life insurance, and a generous colleague discount, employees are supported both personally and professionally. The company prioritises employee growth through collaborative teamwork and innovative strategies, ensuring that every team member feels valued and inspired to contribute to the LEGO brand's legacy.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Planning Director — Hybrid, Growth Leader
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role. A confident presentation of your skills can make all the difference in landing that dream job.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Global Marketing Planning Director — Hybrid, Growth Leader
Some tips for your application 🫡
Show Your Passion for the Brand:When you're crafting your application, let your love for LEGO shine through! We want to see how you connect with our brand and how you can contribute to our mission of inspiring creativity and imagination.
Tailor Your Experience:Make sure to highlight your relevant experience in global marketing strategy and planning. We’re looking for someone who can steer marketing initiatives, so be specific about your past roles and achievements that align with this.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, especially those that demonstrate your analytical approach and leadership capabilities.
Apply Early!:We review applications on an ongoing basis, so don’t wait around! If this role excites you, hop onto our website and submit your application as soon as possible to increase your chances.
How to prepare for a job interview at the LEGO Group
✨Know Your Marketing Frameworks
Before the interview, brush up on global marketing planning frameworks. Understand how they align with business goals and be ready to discuss how you would evolve these frameworks at LEGO. This shows you’re not just familiar with the concepts but can also apply them strategically.
✨Showcase Your Leadership Experience
Prepare examples of your past leadership roles in marketing. Highlight how you've managed teams and driven initiatives across regions. Be specific about the outcomes of your strategies and how they contributed to growth, as this will resonate well with the hiring team.
✨Be Data-Driven
Since the role requires an analytical approach, come prepared with insights from market trends or consumer behaviour that you've previously turned into actionable strategies. Discuss how you measure success and track performance metrics, as this aligns with their focus on continuous improvement.
✨Communicate with Clarity
Practice articulating your ideas clearly and confidently. Use storytelling techniques to bring your plans to life, especially when discussing complex strategies. Remember, strong communication is key to engaging diverse stakeholders, so make sure you can convey your vision effectively.
