Fan Creator Relationship Manager

Ready to champion LEGO fan engagement? Join us as a Fan Creator Relationship Manager and be the driving force in building direct and lasting relationships with grown-up fans and creators across the globe! Relocation support is not offered for this position.

Core Responsibilities

• Own and manage direct relationships with recognised Fan Creators on behalf of the LEGO brand, maintaining positive brand perception and ensuring a high-quality experience that ensures they feel recognized and valued.
• Innovate continuously with new ways to engage and inspire Fan Creators, including managing exclusive internal events, panels and unique ‘behind the scenes’ opportunities.
• Support strategy development and establish clear Fan Creator engagement guidelines and toolkits tailored to each platform and audience type - considering the business needs, confidentiality, digital safety and moderation requirements.
• Leverage fandom for mutual value and build on culturally relevant trends to drive advocacy and talent pool growth, enabling the LEGO Group to build direct and lasting relationships with the fandom.
• Collaborate closely with various internal stakeholders including Product Groups, Adults Engagement, Fan Marketing, Corporate Brand Communications, our LEGO Agency, Confidentiality Team and local markets, as well as external partners, to define ways in which the Community Management & Moderation team can enhance commercial value stakeholders and foster stronger brand engagement across our Ecosystem.
• Collaborate with key stakeholders to pre-empt, manage and mitigate brand risk across high profile, high reach platforms, including agile management and swift resolution of potential challenges.
• Employ a data driven mindset, working with Analytics and Insights colleagues to set and track success against key performance indicators, ensuring the Community Management & Moderation team is viewed as a critical business enabler.
• Influence the delivery of key strategic priorities bringing expertise on Creator relations and management, fostering innovation and promoting a culture of excellence and providing mentorship and support to executional work within Fandom space.
• Play your part in our team succeeding. Community Management and Moderation is at the forefront of delivering exceptional community experience globally to support our ambitions of building direct and lasting relationships with kids, grown-ups, fans and creators in owned and earned spaces to make them feel welcomed, recognized and valued, to grow healthy communities, to drive membership and protect the brand.

Reporting to the Director of Community Management & Moderation, you’ll play a pivotal role in helping us take our recognition program for Fan Creators and Communities to the next level through exciting growth and transformation on our mission to build direct and lasting relationships with grown-up fans and creators.

Do you have what it takes?

• Significant and proven experience in a similar role, i.e. directly managing partnerships with creators, influencers and fan ambassadors - ideally within a complex, global organisation.
• In depth understanding of fandom and community engagement, with proven track record of driving diversity and inclusion agenda.
• Knowledge of community culture, best practices, and risk mitigation in digital spaces, including collaboration with stakeholders to manage crises and issues effectively.
• Awareness and understanding of different audience needs and relevant safety considerations, including knowledge of child safety laws and ethical considerations.
• Exceptional interpersonal and communication skills, capable of working across multiple layers, time zones and global locations.
• Strong strategic, analytical, decision-making, and problem-solving skills.
• Working in a global organisation may mean early or late meetings outside of normal office hours (regularly, at times).

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – From day 1 you will qualify for our generous colleague discount.
• Bonus – When goals are reached and if eligible, you will be rewarded through our bonus scheme.
• Workplace – An average of 3 days per week in the office with a hybrid work policy. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.