Experimental Research Lead (Director)

Join to apply for the Experimental Research Lead (Director) role at the LEGO Group .

The Creative Play Lab is The LEGO Group’s innovation department, tasked with inventing the future of LEGO play. The Experimental Research Team are kids experts, pioneering new ways to understand kids and ensuring our new play experiences satisfy and delight the builders of tomorrow.

Responsibilities

• Evolve the experimentation and research capability.
• Set the vision, strategic priorities, and OKRs for the Experimental Research Team, ensuring we derisk new propositions, pioneer experimentation methods, and champion the child in development.
• Identify key initiatives, tools, training, etc., to deliver the vision and collaborate with team members and Capability Leads.
• Manage and resource a team of 10-15 Innovation Researchers across locations, conduct performance reviews, and handle hiring, onboarding, and coaching.
• Build and maintain an experimentation toolbox supporting agile testing and learning, and manage budgets and vendors.
• Foster a culture of curiosity, experimentation, and data-driven decision-making, developing training and resources for the organization.
• Champion audience-first innovation to ensure propositions meet kids\’ needs.
• Measure and communicate research impact on innovation outcomes and business performance.

Qualifications

• Extensive experience in experimentation, design research, insights, data, or business intelligence, ideally with both agency and brand experience, and familiarity with multi-method, multi-market studies.
• Proven experience in innovation and product development.
• Experience building and scaling new capabilities and teams in large organizations.
• Leadership experience managing 10+ people, remotely or in hybrid settings.
• Stakeholder management experience across diverse functions such as Design, Marketing, Engineering, and Manufacturing.
• Experience managing large budgets and toolboxes.

Nice to have

• Experience in the toys and games industry.
• Workshop design and facilitation skills.

Applications are reviewed continuously. We encourage you to apply promptly as roles may be filled or withdrawn at any time.

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