Digital Insights Manager

Job Description

If you are passionate about insights & using them to drive eCommerce decisions, we are looking for a Digital Insights Manager to join the team who can align their knowledge of analytics with commercial insights!

This is a rare & exciting opportunity to work side-by-side with our LEGO Retail global commercial teams. You will create data-driven insights which will feed into both eCommerce strategy & tactical commercial action whilst identifying with the team how we can harvest the power of our data in new ways. You will be working closely with stakeholders within the LEGO.com team but also outside such as Category Management, Promotions, Forecasting, Data Science, Digital Products, etc.

Key Focus Areas

1. Review ongoing performance on LEGO.com based on a combination of metrics & methods to “tell the story” of the main drivers behind results.
2. Focus on our Shoppers & the assortment they engage with, delivering insights which will support our shopper insights strategy & enable LEGO Retail to deliver its full commercial ambition.
3. Utilise your own Analytics skills, along with collaborating with other members of the team & wider data analysis network to deliver the strategy at pace.
4. Share concrete recommendations to trigger action and work collaboratively across the business to put actions in place.
5. Support significant marketing events, reporting on real-time performance & proactively identifying areas for optimisation (e.g. Black Friday, Cyber Monday).
6. Identify gaps in the way we currently understand & report on our shoppers across the end to end of their purchase journey & recommend changes in our ways of working to continuously improve business understanding.
7. Work collaboratively with peers to identify opportunities to innovate the way we understand the impact of our commercial performance & make positive changes for our shoppers.
8. Ensure that the data we utilise is accurately reported & partner with Business Intelligence and enabling teams & other data owners to ensure ongoing governance is in place for LEGO.com.

Must Have

1. Strong analytical and technical skills; SQL skills essential, with Python/R competency a bonus.
2. Data visualisation proficiency; Tableau and Power BI preferred.
3. Digital analytics experience such as Adobe Analytics or Google Analytics.
4. A confident storyteller with data analysis experience, ideally in an eCommerce Insights team.
5. A completer finisher with a track record for following an idea through to implementation.
6. Experience turning data into insights and driving decisions. Bias to action, but from a starting point of recognizing the complex environment we operate in.
7. Stakeholder management skills, with the ability to build new relationships and drive through challenging decisions.
8. Understanding of data structure and the ability to drive meaning from large, unconnected data.

Nice to Have

1. Experience helping to drive the practical application of relevant models such as MTA, & CLTV.
2. Experience with segmentation, e.g. behavioural profiling.

Play your part in our team succeeding

The Global E-Commerce team is on an exciting journey to reach more kids & adults through LEGO.com. We have seen significant growth in the past years and the channel plays a critical role in our strategy to build stronger, direct relationships with our consumers and reach them with exciting new offers.

A key enabler to continue growing and delighting our shoppers, will be to truly understand shopper behaviours and inform critical decisions with these insights. As part of the Trading Optimisation team, you will be instrumental in driving a step change in the way we view our shoppers for the future.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

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